Making Online Article Marketing Work for a Brick and Mortar Business
You have a brick and mortar business in an outstanding location with good signage and an effective advertising program. So why would you write articles for the internet? There are a number of good reasons to use internet articles as part of your marketing mix.
First, it's effective it's easy and it's no cost. And once even one article is out there it's available for people all over the world to read anytime, any day. And if your product is shippable there is no reason not to have an international business.
Second, articles position you as an expert in your field. This may not seem as important in a retail business but people like to know that they're buying from the best, no matter what they are buying. The easiest way to position yourself or your business is to be published. And published is published whether it is on paper or on the internet.
Third, articles help you build an email mailing list that you can then use to do email promotions - locally, if that is your preference. Or internationally if you have a digital product or sell things that are shippable. Once people have opted-in on this list, they are more predisposed to buy what you sell than people on a list acquired any other way.
To illustrate what an article writing campaign might look like for a brick and mortar business, let's imagine you have a decorative glass business in northern Virginia. Here are some ideas of articles to write to drive people to your website, and we've barely gotten started.
7 ways to use decorative glass in your home
Creating a welcoming entrance to your house with decorative glass
Custom furniture that includes decorative glass
Stained glass window - using decorative glass to enhance your home
How to enhance your kitchen with decorative glass door inserts
If you are specializing in working with architects and interior decorators as well as homeowners, being positioned as an expert is certainly a plus for your business.
If you would like to learn more about internet marketing tactics to use for your brick and mortar business, I invite you to look at http://www.BusinessOnTarget.com
From Jane Trevaskis and Success-Catalyst.com
