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For many distributors struggling to turn a profit in their MLM business, learning internet marketing strategies, tools and tactics can be the difference between realizing all of their goals & dreams that this industry promises and becoming just another casualty that tried MLM before but failed to become successful.

Unfortunately there are several trainers out there on the internet that advocate abandoning the time proven strategies taught by MLM companies in favor of internet marketing strategies.

Typically, the trainer shares a story about how they struggled in MLM before learning these internet marketing techniques and then after applying these techniques, their income exploded. They also talk about how traditional MLM strategies didn't work for them and this is why the student needs to use internet marketing.

Trainers that advocate this approach fail to understand the ultimate goal in MLM.

MLM is not about you being the best recruiter or the best person at signing up customers. MLM is about you doing a few basic simple concepts and you teaching your team how to do a few basic simple concepts until it duplicates down through your organization and the business begins to grow without your involvement.

The challenge is sticking around long enough until those people that are willing to do these few basic things are discovered and the organization is able to take off without your involvement.

The other challenge is that there is no way of knowing whether someone you recruit is going to be one of those people that are willing to do those few basic things. There is especially no way of knowing whether the person you recruit will eventually lead you to the person that is willing to do those few basic things.

As a result, when these trainers advocate only using internet marketing strategies, they in effect handicap a MLM distributor's ability to find those key individuals faster by limiting that distributor to one source of prospecting, that being internet marketing. The fact of the matter is that some of the best distributors in your organization may very well be people that you already know, people that they know or people that you meet when going through your daily routine.

The other downside to advocating only internet marketing strategies is that you handicap the growth of your organization by making a very dangerous assumption. Just because a prospect comes from an online source does not mean that when the prospect becomes a distributor he or she will thrive using an internet marketing approach.

The prospect that you recruited may have a very strong warm market that he or she has great influence over and is highly respected in that warm market. However, that prospect may only be barely competent in the internet, having the ability to navigate web sites and check email, but not much else. As a result, now instead of having a distributor that could be a six figure income organization for you, by requiring only internet marketing, that distributor now becomes another distributor that quits in 90 days.

Because of this, I NEVER advocate only using internet marketing strategies to build a MLM business.

The key to success is to be familiar with ALL strategies, YOU use the strategy that works best for YOU and you work with your team to help them discover the strategy that works best for them!

Some distributors in your organization will do very well with internet marketing strategies. Other distributors will be able to master the warm market and referral process. Other distributors will do well by calling business opportunity leads. Still other distributors will be a master of the conversation and can spark conversations with people throughout the course of their daily activity to build their business successfully.

Internet marketing does NOT replace traditional MLM strategies. It simply complements traditional MLM strategies. Know that and apply that, and you will be well on the road to building a long term successful business!

Roosevelt Cooper is an expert at helping individuals involved in MLM, network marketing and direct sales to be able to market their business online using internet marketing tools and tactics without compromising the duplication factor in their business. He currently offers a free report to help you build an endless stream of prospects for your business. That report is available at http://www.web204mlm.com

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You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:

1. Know your potential customers.
We can't tell you how many businesses we've met who simply pick keywords out of thin air. They don't talk to customers or hot prospects in order to determine what might be a useful set of keywords.

2. Start with core words.
A core set of keywords - even if too broad - can stimulate creative thinking.

3. Look at the industry.
Examine industry trade group web sites and related newsletters to find potential keywords.

4. Study competitors.
Some companies make a bigger deal of competitors' keywords than they should, but it's still a useful strategy. Invariably, a competitor will be using a strong keyword or phrase you don't want to miss. Often, however, they load their web sites with single keywords that aren't appropriate. If internet users are seeking cookware, their search terms shouldn't be laundry-based words. Yet we came across that very example. Be careful which words you use.

5. Be specific - add other words to your primary phrases.
If you sell metal, try metal stamping or metal stampers. Or, how about metal stamping companies? Words like services, companies, products, accessories, and many others can really pay off. Ok, everyone wants to rank #1 for terms like "toys" and "sports." It would take more time and budget than you may have to land such terms (through META updates, content adjustments and links).

6. Visit Wordtracker.
It's a great tool even if it only collects a sampling of actual searches (more than 300 million). You'll get a good sense of how frequently someone may search. Here is their URL: http://www.wordtracker.com

7. Use your intuition.
Don't hesitate to try some ideas; Wordtracker and other sources can confirm whether you have a search term people might or might not use.

8. Limit your selection.
Come up with a list of words - 10, 20, 30, maybe 50 or more. But don't get so many that you can't manage them all.

9. Tie keywords to site planning.
Pick keywords you can work with over time. Make sure you don't plan to drop a page from the web site or change it so often that your target keywords may be knocked off or irrelevant every 30 days.

10. Study your log files.
Web analytics is a great tool if you want to see how your visitors are searching. Study the results and you will come up with a revised set of keywords.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

michael@fathomseo.com

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We all know and agree that article marketing is such a great piece of a marketing instrument. Being great and powerful as it is, all we need to do is to make sure that all its potentials are properly explored and used. Below are 7 tremendous tips on how to do the best article marketing activity:

1. Make your articles short and compacted. A 300-words article is usually the standard article size. This makes it easy for potential readers to grasp and understand what you are trying to convey. A novelette sized article is not usually being favored as online users today do not have much time to spend reading lengthy copies.

2. Strictly follow the protocols used by publishing sites. Every publishing site has its own protocol and standards. It is suggested that you carefully follow these rules and guidelines to make sure that your articles are more likely to be favored against the others.

3. Provide a meaty article. Make it a point that you come up with an article that is full of relevant information. It makes sense because after all, every person who goes to the net and searches for something is after reliable and useful information.

4. Maximize the use of the Internet search for more article directory sites where you can have your articles published. Do not settle to having your site displayed in just one publishing site. Distribute it well.

5. Make a compilation of the best articles that you have and have it placed on an e-book. This is another form of an effective marketing using your articles and you can even use your ebook as giveaway for potential clients who would like to be a member of your email marketing list.

6. You can "syndicate" your articles via the Really Simple Syndication or RSS feeds. By doing so, you can provide your subscribers with information even if they don't have the time to visit your website everyday.

7. As an additional exposure, you can have your articles posted and published on your own website. This gives your articles the added popularity that they need.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

From my experience, people who try to increase the flow of organic traffic to their websites domain will at some point attempt a whole bunch of "optimisation techniques" without knowing if any of it really has had, or is having, any effect at all. Some of the SEO techniques I have seen people attempt are, whilst quite useless, based on a good idea. Other methods continually suprise me. Perhaps people that try such things have heard spurious rumours of how to get their site into Google's top ten listings from certain forums. Incidentally they are probably at such a point of desperation that they are willing to try anything to gain just ten more visits.

I am regularly inundated with the same questions such as: Is it worth submitting my site to 300 search engines? Will I get penalised for cross linking my sites? Should I pay to have high ranking sites link to mine? And what exactly does Google page rank do, if anything!?

Questions such as these have driven me into despair and consequently writing this article during which i will attempt to explain definitively the more common SEO myths, risks and pitfalls. In this article we will examine some of the more common beliefs.

Before we get to the list it is worth noting that I have not written it in a particular order and at times I have explained the topic the myth concerns before answering the question.

Link Building

Q) Will the more links that point to my website increase my sites placement in search engines?

It will help your website as far as the major search engines are concerned. The most popular search engines use the number of links aimed towards a website as an important factor in determining the sites placement. They look for your link to be coming from sites with; high traffic, quality content and a high page rank, amongst other things. Do no cross link, do not spam your address in forums and on social networks and do not put it on irrelevant sites, or even those that seem slightly dodgy. Take your time, aim for directories that are related to your website, aim for directories with page rank 3+ or aim for blogs or similar sites that are relevant to your content.

Q) Is it worth me buying a place on a high ranking directory?

So the idea with this is that, say, a directory has a Google page rank of 7 and is very popular. Any site on it will be getting a big rub off via a higher spot on search engine rankings. However the catch is the directory charges 50 a month for your listing. Is it worth it when there are so many free directories out there?

Personally I think it is worth it, as long as the site holds its high rank and doesn't have thousands of listings competing with yours on it. The added bonus with pay for listings is that they usually review and include your site very quickly (24hours), which by itself may be worth paying for. And if you could buy 10 spots on decent directories your site will most likely become highly ranked on search engine results.

There are problems with this though. Firstly, it is said to be against Google's terms of service - paying to get a higher listing on Google's organic results. (Google want their results to show the best and most relevant websites, not those with the most money behind them) They are however, unlikely to be too bothered even if they do find out.

The next problem is the cost. For a small company or personal website it is too expensive to pay monthly for many directories to list them, and possibly not worth it. Lastly, it is not guaranteed to help your website. It should, but does not always. I have paid for listings before and noticed very little difference, whilst other times it has made a huge contribution to my sites ranking. So it may be a risk, but it can pay off extremely well.

Q) Will submitting a video about my site or product to places such as Youtube be of benefit to me?

A recent link building trend has been to submit a short video describing the webmasters site or the service it provides, to as many video submission sites as possible. The theory behind this being that search engines give more weight in their results to pages with videos. So if your site or product has a video on Youtube, when that product is searched for on the web that video will often come up in the top ten results. If this video has a link to your site in it, under it or as nearby as you can put it, it should be good news for you and your site. People find the video as it is ranked so highly in the results, watch the video, like what they see and then visit your site to perhaps purchase what they saw.

Does it work? At the time of writing, yes it does and it is probably worth doing. Make a video, even if it is just text, sound or a power point presentation, and then submit it to as many video and social networking sites as possible. People will find it and it will hopefully persuade them to visit your site. The only real problem with this being that the search engines will not like all of the "video spam" now being posted on the internet and are likely to change (lower) the priority of videos in their results.

Google Page Rank

Q) Will having a higher Google page rank increase the number of visitors to my site?

Before we can answer that we will have to look at what exactly Google page rank is. Google page rank is a spurious form of measurement for site popularity that the company introduced fairly recently. It is unknown to everyone, except possibly Google, how exactly it ranks sites. It is assumed however that its ranks depend upon on a mixture of traffic a site receives, external links pointing towards it and the content it contains. New websites may not have a page rank for many months. It is also possible to have a very successful website with thousands of visitors and sales and still not being ranked highly, if at all. This is because Google only ranks pages once every few months, probably around once every four-five months. So if you start your website and straight off advertise heavily you might recieve a high volume of traffic but it may still take months for Google to look at your site and rank it accordingly. Also, as a sites rank is dependent on more than just traffic levels, in that scenario your site may still be ranked lowly once it is eventually seen.

To see a websites Google page rank you can download the Google toolbar and then once it is installed right click on it and select show page rank.

So back to the myth - Does having a higher Google page rank mean more visits to your site? Well, yes and no. No, because it alone doesn't actually have any effect on search placement, and as such won't increase traffic. Yes, because indirectly it will benefit your site. If you have a high page rank Google will prioritise your site and check back often to see if anything has changed, such as content, giving you a good chance to increase your standing with the search engine. Another benefit is that both people and sites are more willing to trust websites that have a high Google rank. For example, if you are submitting your site to directories you will want to submit it to a high Google rank directory as Google will check them more regularly and take more notice of them and their content (which will be your link). So indirectly, a high Google rank should mean more visits for your site.

Purchasing Traffic

Q) Is it worth me buying 10000 hits for /$$$?

OK, we have all seen the adverts in our email promising thousands of targeted visits for an amazingly cheap cost. And at one point or another we have all been depressed enough to be tempted by them. But just say no.

The idea is, for say 100 pounds (or 200 dollars), a traffic company will direct ten thousand or so visitors to your site who are actually interested in your content. It sounds great and some companies will actually provide what they say as far as traffic to your site is concerned. However I have never found one where the traffic is actually targeted and people even bother to look around my sites. Often it turns out to be a robot that is obviously not going to look or buy anything from me. If not it may be that thousands of unfortunate people have had a dozen pop up windows attack them as they bravely try to fight them off. I may be generalising slightly with this, but usually the people that are directed or redirected to your website will want nothing more than to close it down.

It could possibly work for you if your site instantly captures people and most of your money is made off advertising that these people quickly click on before closing you down. However do not attempt to use bought traffic whilst using Google Adsense on your site as it is against their rules and your account might be terminated without warning. Another possible benefit is that some search engines rank sites based on incoming traffic, thus 10000 more hits by anybody may actually boost your rankings. However, this is unlikely to fool search engines such as Google or Yahoo!

Cross Linking

Q) What is Cross Linking?

Cross linking is a webmaster practice whereby a person owns many domains, uploads an identical site to each and then heavily links each domain to the others. For example, person A registers lotsofhits,com, but is not getting enough traffic. To fool the search engines into thinking it is a popular website he registers a hundred more domains, so each will have different web addresses but all have the duplicate page content of lotsofhits,com, and all of them link to one another. This in theory should boost the pages rank, as Google, along with other search engines, determine the importance of a site based on links from outside websites pointing to it(along with a few other things). It would also mean that there are a hundred more sites on the web that sell the same product as lotsofhits, com that could all possibly be found.

Q) Will Cross Linking my site(s) be penalised by search engines?

This is not a myth - search engines often penalise or even temporarily ban sites that Cross Link. If Google detect completely duplicate content on even just two sites that link to each other, then they will at least lower your page and result rankings, if not ban both sites.

Q) I have heard cross linking is fine as long as the sites do not have completely duplicate content. Is there any truth in this?

If you are determined to Cross Link the safest way would be to own two or three domains that link to each other but each of which have completely unique content and link to other sites as well as one another. It is hardly worth creating two or more unique sites for the sole purpose of cross linking and I would not recommend doing so anyway.

SEO Software

Q) Is it true that there is no point in doing any manual search engine optimisation or search/site submissions when you can buy software that will do it all for you?

There is a little truth behind this, but not much. Whilst certain software might make for an excellent tool in assisting your SEO campaign, in the end there you will find there is no substitute for hard work. For example you can download a program that will submit your site automatically to 10000 search engines or put a link to you web page on 50 other sites. The problems there being: only four major search engines exist and between them they take over 80% of all search engine traffic. Those search engines will find your site automatically and rank it according to, amongst other things, relevant and unique content - making the 10000 search engine submission promise redundant (even if it were true).

There are good tools available that will track your visitors (Google analytics), tell you how your site could be made more search engine friendly and software that even tracks how each of your keywords are ranked in major search engines. However, if you are purchasing such software, try to find a trustworthy independent review first so that you are sure you are not getting ripped off. Also try to make sure that any software you use does not go against Google's terms of service.

So, whilst certain software can and will be useful to you, there is no replacement for hard work and unique content and regular updates. The search engine rankings should then take care of themselves.

Nicholas C Smith is the project manager at Breakfrom Limited, who specialise in affordable ecommerce solutions and general web design knowledge and advice.

For more information and advice visit http://www.breakfrom.com

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Content is king. So, if content is king - and most of the internet marketing world would likely agree it is - then marketing an online business with content is certain to be a success if done right. Perhaps that's one of the reasons article marketing is arguably one of the hottest forms of marketing today.

If you don't have the skills or if you simply don't have the time to write your own articles, invest in hiring a professional writer to do so for you. Article marketing is popular for a reason: It's effective, and it gets results if you submit articles on a regular basis.

To increase the effectiveness of your article marketing, be sure to take the following ten tips into consideration when writing or outsourcing your articles:

Grab your target market's attention with a compelling headline. If you want people to read your articles, you must grab their attention with your headline. Writing effective headlines is something of an art form, but with time and practice, it is a skill you can acquire.

Write a powerful lede. The lede is the first sentence or paragraph of your article, and with the lede you have to convince readers to continue reading the article. (To see ledes in action, simply open your local newspaper and read some of the articles.) A lede should always answer the five basic questions: Who? What? Where? When? Why? How? Writing an attention-grabbing lede is a skill that can be mastered with time and with practice.

It's all about the content. Internet marketers shout it from all corners of the internet: Content is king. If you really want your article marketing efforts to succeed, you must write articles that are packed with useful information. Of course, each article should also focus on a subject related to the product or service that you are selling, and each article should be related to your niche.

Choose the right keywords. Keyword rich content is essential to ranking high in the search engines. Make sure your articles are always rich with keywords. But, don't go overboard to the point where your articles don't make sense or are stilted because of the overuse of keywords and keyword phrases.

Call to action. One of your main goals with article marketing is to entice people to click on your URL and visit your Web site. Article marketing isn't designed to blatantly promote your business within the context of the actual articles. Rather, you can embed links, when allowed by the article directory, in the article itself, saving the outright promotion for the bio or author box.

Submit articles regularly. You can't just submit a few articles to different article directories and forget about it. You must regularly submit articles to article directories if you want to drive traffic to your Web site.

Carefully plan your bio box. Your bio box is your opportunity to directly promote your Web site to prospective customers. Be sure to include your Web site link in the bio box and a call to action to encourage readers to go to your Web site.

Always post your articles on your Web site, too. Some experts recommend posting your articles on your Web site before you submit them to article directories. Wait until the articles on your Web site are indexed by the search engines then submit them to article directories.

Shorter is better. The best articles are a minimum of 400 to 500 words. You don't want to write articles that are so short they offer no value, and articles that are too long will lose your audience. Your articles should be packed with useful information to your target market and should be as concise as possible.

Hire a writer. Some entrepreneurs simply don't have the time to write the articles needed for article marketing while others don't have the skills or they just don't enjoy it. If you fall into one of those categories, consider hiring a professional writer or ghostwriter to write your articles for you.

About the Author:
Tim Godfrey is the founder of the exclusive internet marketing tips resource, RocketTheProfit.com To learn how to grab top Google positions writing articles, check out our free 3-part article marketing course

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Every web site owner is always looking for the most effective way to generate traffic to their web site. A well written article not only creates an initial increase in visitors but keeps attracting new visitors for years to come.

Definition of Article Submission

Articles can be used as a promotional tool for marketing your web site. You write an article or have one written for you then post it on article syndication sites on the Web. People visiting these sites will republish your articles in their ezines, newsletters, blogs and web sites. For example if your article gets published in an ezine with 500,000 subscribers you will see a huge boost in traffic.

Top 10 article submission sites

There are hundreds of directories which allow you to submit articles however it would take hours to submit to all of them. Not all article directories are created equal. Not all receive the same amount of traffic therefore I have chosen the top 10 directories that get the most traffic.

Article Alley

Articles Base

Article City

Article Dashboard

Buzzle

Ezine Articles

Go Articles

Idea Marketers

Isnare

Search Warp

Why you should not use an automatic article submission service

1. Prevent spamming

Automatic article submission services will submit your article to thousands of sites simultaneously. This is like throwing mud at the wall hoping some of it will stick. The best article directories will not receive submissions from automatic submission services. This is to prevent people spamming their web sites with low quality articles.

2. Follow guidelines

Each directory has specific guidelines for submitting an article. If you are not aware of them your article may get rejected. For example if you submit an article to a directory that only allows a minimum of 400 words and your article contains 300 words it will not be received and you will have wasted valuable time.

3. Specific control

Manual submissions allow you to enhance your articles by including specific html tags. For example bolding the headings and sub-headings will make them stand out from the main content. Creating anchor text will boost the link popularity for your web site. This increases the effectiveness of your article by attracting more readers.

Conclusion

Don't only limit yourself to article syndication sites. Expand your traffic generation strategies by submitting to specific ezines that cover the same topic or place it on your blog or web site. Select 10 articles on the same topic and put them in a report or ebook that you can offer for free or for a fee. You are only limited by your creativity.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his "Marketing Tips" newsletter at: http://www.isitebuild.com/

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

The value of article marketing is several fold in that it performs several different functions for the marketer simultaneously that all work together to achieve the common purposes of positioning and profitability.

The positioning is two-fold in that search engine listing positions can be influential in determining the amount of traffic received to the article and the corresponding sales page located on the other side of the link in the resource box just below the conclusion of the article and also the positioning as how the marketing article effectively pre-sells and qualifies the visitor to the website by placing content that is niche related to the website with the product and/or service directly in front of the viewer so that the viewer then may decide to become a targeted website visitor or simply leave the article with the new content retained.

Both of these positioning abilities of articles in marketing make article marketing a very viable strategy in extending market reach, web presence and even sales conversions in the long run.

A well written article such as this one or one that might be created by the world's best article marketing service, ArticlesInMyInbox, will be effective in search engine rankings as well as delivering fresh, original, unique and interesting content that keeps the reader captivated and longing to see just what awaits them at the web site prepared expressly and exclusively for their enjoyment and service to them.

Sometimes the most helpful advice can be found in that very resource box where an ebook containing steps on how to build a list or write an article would be. Yes, sometimes, it's just simple to see the straightforward effectiveness of caring for your customer.

After all, you are always going to be number one to me. Thank you.

Don't forget to download the free ebook below that'll show you how to build a responsive opt in list, quickly.

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