Earn Money With Your Computer

When creating content for your website and taking Search Engine Optimization (SEO) into consideration, there are some basics to consider to help get your page positioned well in search results. Good content is important, but these other tips will help as well.

File Naming

File Names

When creating your web page, a simple way to improve search engine optimization for a web page is the actual name of the HTML file (web page). Simply stated, the name of your HTML file should contain your keyword or keywords if possible.

Meta Data

Title Tag

The title of a web page is most important location to place keywords within your web page's HTML. It is one of the most important design aspects of a web page with respect to organic results on search engines. Search engines consider the keywords found in the title tag to be extremely important because these are the keywords tell the search engine what your site is about. The title tag is what the search engine use as a link on the search results page. It is the first thing a potential site visitor sees before they make a decision to visit your website.

Description Tag

The meta description tag is used by many search engines as the summary description or your page as listed in the organic search results. It is the sub-headline in the organic search result and the 'teaser' for your link. In a nutshell, it helps the searcher decide whether or not the web page is relevant to their search. The title and description of a page are an important pair when it comes to organic search results.

Keywords Tag

The meta keyword tag is where you list keywords and keyword phrases that you've targeted for that specific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness. The overall opinion is that the keyword tag has little to no relevance with the major search engines today. Though many people still believe that this tag is the most important tag of all and 'stuff' it full of keywords. My opinion is, put a few in the tag, walk away, and focus on creating good content.

Content

Headers

Header tags are the second most important place for your keywords on a web page. Header tags are specified with the following HTML code: H1, H2, H3, H4, H5 and H6. Generally speaking, a H1 tag is considered more important than an H2 tag, which is more H3, important than a H4 tag, and so on. It's important that the header tags look natural and is readable (makes sense) to site visitors. Putting a bunch of keywords in a header (also known as 'keyword stuffing), doesn't mean that it will 'look' and 'read' right to a visitor. Keep the header less then 8 words if possible (on, the, of, etc...don't count). Body Text

The body text tag, or main content of a web page, is the next most important area to use keywords or keyword phrases. Content refers to the visible text on your page. Web pages should have about 300 to 400 words of text with special emphasis on two or three carefully chosen keywords.

As a web page is being developed, pay close attention to which keywords or keyword phrases is used in the page titles, headers and content of the web page. Use synonyms when possible to give it more of a natural feel when reading and not a repetitive overused keyword. If it sounds 'weird' as you read it aloud, modify it so that it reads more naturally. Search engines are looking for natural, not obvious or stuffed, web pages when it comes to SEO.

Search engines also respond favorably to keywords placed within style tags such as, b, strong, i, em, and li. Never use 'invisible' text or matching font and background color text. Important keyword-rich text should be as high up on the web page as possible. Search engines index a web page's content in linear order and give priority to keywords found closest to the top of your web page. This means placing your keywords in your first headline and in the first paragraph on your page, and limiting the images and other HTML code that precedes your keyword rich text.

These simple tips should get your web site moving in the right direction...up! For the next SEO steps you should take, there are also 5 Intermediate and 5 Advanced techniques you can implement. Lastly, stay away from the 5 SEO Abuses that can get your site penalized or even banned from the search engines.

Jason Perry

Two great SEO tools which can help track the success of your web site are WebPosition 4 and Hits Link. Both which you can try for free.

You know how to get traffic, but you'd like to have more seasonal traffic. So, what's up with that? Can't you think of anything to write?

Almost anything you write about Christmas can be a marketing article. You just have to use keywords (pssst, the keyword for Christmas is... you guessed it, Christmas!) and post them frequently throughout your article. Tell everyone about your topic and put in some information they may not ever have known before.

My favorite article so far is one I wrote about Christmas Gifts. I simply titled it Christmas Gifts and then added in numerous references to gifts I'd purchase for different family members, friends, and others on my Christmas list. How hard can that be?

The best part is, I got to advertise and market information about products I sold. That's what Article Marketing is all about. And when you're writing Christmas Articles for the purpose of capturing attention and drawing traffic to your website, you get all manners of attention by choosing the right keywords.

Are you ready to capture some attention and draw traffic to your website with Articles you write about Christmas, or some other topic?

You can learn the secret of Article Marketing and fine tune your best writing tools with a few Article Templates that bring your written concepts into focus. Article Marketing dynamics for holiday marketing are not much different than any other time of year. You simply use a basic template like the two free templates you get at

http://advertizeyourbusiness.com and fill them up with keywords that relate to your topic, then post them to EzineArticles.com with a power packed resource box.

Jan Verhoeff is an article marketer who believes it's still possible! If you'd like to know what she believes, visit her website at http://janverhoeff.com and sign up for her ezine. You'll find out a whole lot about marketing online, and why she still believes.

Here's the type of marketing article you might write. Try to write a product or service review with every article if at all possible. People love reviews because they don't feel like you are selling anything to them.

Here are 4 mind-blowing tactics to supercharge your article marketing:

1. Let's say you have an affiliate product to sell pet products. Hopefully you have a lead capture page (homepage) setup to capture a customer's email address by offering a free report and free e-course about a topic related to pets. If not just remember to move in that direction over time.

2. Now, let's take things one step further and let's assume you want to write an article that you can submit to several article directories (FREE) to get a rush of traffic to your affiliate products, your own products and or your own website.

3. Here's the type of marketing article you might write. Try to write a product or service review with every article if at all possible. People love reviews because they don't feel like you are selling anything to them. I'm going to use "get rid of flees" as the actual keyword from my research criteria here. The title is a bit too long but I'm using this example to make a point here. Note the power words used in these examples below.

"Discover 5 Safe And Natural Remedies Guaranteed To Get Rid Of Flees In 5 Days Or Less Using Only Five Basic Ingredients Found Right In Your Pantry -- Plus Save Over $500 A Year On Harmful Pesticides".

Here is another example using these tactics...

"Discover An Amazingly Simple Yet Effective Shortcut To Housebreak Your New Puppy In 7 Days or Less...Spending Only 5 Minutes A Day"!

4. Spend 50% of your efforts on the "TITLE" of your marketing article! This is extremely important. If your title isn't full of benefits for it's readers, chances are the article won't even get read... so spend a lot of time on it!

I have dozens of articles from when I first started writing that need to be edited because they have boring titles. I had no idea of what I was doing a few years ago. I was so focused on the keyword aspects of the article titles. This is not wise to do.

You need to find a way to make each and every article title "Grab You By The Arm" as if saying, "Hey Look At Me Now and Read Me Now!"

Dean Shainin has helped hundreds of Internet marketers create wealth from their own online information product empire using article marketing tactics, secrets and techniques. Grab your free 10 page PDF Ebook from his "Secret Bum Marketing Golden Article Writing Formula" loaded with tactics and secrets at: http://www.bummarketingwiz.com/golden_writing

Ranking high in search engines is every webmaster's dream. If your website was to be ranked in the top 3 positions for a given keyword, your website will be flooded with highly targeted traffic for free.

In the world of search engine rankings, your ultimate goal is to land the first spot in search results using a targeted keyword. One way to do that is on-page optimization. Lets see how you can do this.

On-page optimization refers to the improvement of both content and structure of the website so you can have better a chance of improving your page rank. There are numerous techniques available, but it does not mean that everything is actually applicable.

There are unethical practices known as Black Hat strategies which are frowned upon. Using those techniques will hurt your website on the long run. Thus, if you do not want to hurt your rank and even your reputation, here are some excellent techniques in on-page optimization which I highly suggest you follow.

1. Keep relevancy in your content. One of the major reasons why other websites would want to link to your website which in turn brings you a massive amount of traffic is because of your content. Another way to do this is to use your articles, and use a number of high-ranking keywords. Their purpose is to allow your article to show up once Internet users utilize your keywords in searching for information. The idea is to get your articles to appear on the first page of search results for a set of keywords that are relevant to your website.

When writing articles and playing with keywords, keep in mind that they should be relevant to the articles that you are writing about. As much as possible, your content should appear natural. Place your keywords at the right places. Most of all, do not over-stuff them. Not only does it make your copies sound incomprehensible, but you will likely get punished by search engines because of such technique. Remember to use keywords sparingly.

2. Validate your HTML. There are a number of disadvantages when you do not double-check your HTML code. One of these is you will never rank well in search engine results. What's more, your website appears disoriented in some of the Internet browsers. There are many tools on the internet that will check your website for HTML errors. AnyBrowser is one of them.

To validate your HTML, you can also utilize a W3C HTML validator. All you need to do is to place your URL in it and allow the application to analyze your HTML codes and your HTML structure. In the end, it can give you a list of errors that you may have done in your webpages. You can then come up with the best solution to your problems.

3. Use for bold text in your heading tags. Here's why. One of the most effective ways to rank well with a particular keyword is to place it in your heading.

If your website is about Cats then place the word "Cat" in the heading of your website before your first paragraph. This is because search engine spiders "read" your content from top to bottom. And thus if you use bold text at the top of your web page you will have a better chance of getting a higher rank. However, to further increase your chances, set the keyword in bold. Spiders will view your keyword as highly relevant to the theme of your website which in turn will help you rank better.

There you have it. Those 3 strategies will help you optimize your website "on page".

Khemal Dole owns and operates http://www.PaychecksDirect.com which offers a FREE Work At Home Beginner's Course that teachers beginners how to earn at least $500 a month from home. Visit http://www.PaychecksDirect.com and see for yourself why his course is one of the BEST for Work At Home Beginners.

With the rise in competition in the field of business, there has been a substantial growth in the marketing domain. Thanks to the use of the so called strategic article marketing tactics business firms can now see their business grow exponentially. Erroneous would it be if we state that the article marketing service is an entirely new concept as article marketing traces it roots back to the era of print media. Defining the term article marketing in layman language would not be a tough task. The term article marketing in its simplest form is actually a marketing strategy wherein a business firm advertises its services or products through articles which reflect the business firm in the best possible way.

If article marketing had not been in practice, it would have been a little tedious for us to gauge a business firm to its core. There is no shortage of article marketing websites which throw light on the services and products of a company in a rather interesting way, thanks to the internet and search engines like Google. Moreover, through an article, a particular organization reaches more number of people in less time. Print Media ( newspapers, magazines etc) is one of the many ways through which strategic marketing of an article can be made possible.

Online magazines, which are a part of internet marketing, also serve as powerful tools for marketing articles. Through article marketing, a small business can reach millions of people and thus popularize itself. An original article discusses or merely states the services provided by an organization along with providing the contact details of the organization. Advertising article marketing is the new face of article marketing. So is the case with niche article marketing, which has proved to be the magic-pill for a number of business organizations. The basic reason as why the concept of niche article marketing has gained popularity is the existence of the powerful consumer force which commands enough attention, thus making the business firms devise new strategies and marketing tactics every now and then to satisfy their demand.

ArticlesInMyInbox is the world's premier article marketing service provider. To get pricing or to purchase their services, send an email with "article info" in the subject and a little about your business with your website link to admin@dougbarger.com

Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say.

Link exchanges are sites that help webmasters find link partners for the benefit of traffic. Link exchanges like www.linkexchangeit.com are one of those that help you get link partners for traffic. They are used by some to get more link popularity to increase their ranking in the search engines like Yahoo! or Google, which both use to calculate web pages ranking in the search engine results.

Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each link to the other site for the benefit of high ranking on the search engines and most link exchanges are not so called link scams. How can you tell the difference between non-link scams and link scams? There are a few things that you should look at closely at link exchanges.

1. Do you have to upload a web page or file to your site?

2. Are they in the search engines?

3. Are most member's sites spamming?

4. Does the link exchange look professional?

If any of these are truth about the link exchange you should not join and leave fast as you came. It is important to look at this very careful because you are investing in your site and this could crush your site's future.

Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are one of the most powerful tools you can have by your companies side, but like all things they have a down side because they can be abused and used the wrong way.

About The Author

Matt Colyer is the owner of the Marhen.com Network which includes www.linkexchangeit.com and is a part-time SEO. He also is a php, CGI and ASP developer.

Niche marketing is the current catch phrase for audience building. Why do you want to submit articles to article directories about your niche (your book)? The simple answer is to create back links to your book sales sites or to your author promotion page.

Article writing is a great way to promote your site and your book in a most cost effective way. Sharing your knowledge and your expertise makes you recognized and trusted by new and ever growing audiences. If readers are impressed with what you have to say they will follow your back links to your site and join your community. Information based marketing does generate traffic and prospective clients to your site.

Not only does article writing increase your audience it also pushes you up in search engine rankings. Through careful research and consideration you can find directories that are appropriate for your writing and that mesh well with your needs. Avoid the "get rich quick" sites and the one that do not require author registration or provide no readership/viewing metrics.

If the content of your articles are keyword rich you will generate more search engine "attention". There is a fine balance to be maintained between keyword density and content flow. You do not want to sacrifice content integrity and communication flow for keyword saturation.

If you provide readers with pertinent, relevant information that is well written and free of grammatical errors they will stick around and continue reading. A reader's trust is built on good work and good content.

A well written article will keep your readers coming back for more. Provide them with material that they will want to read and then share with others. You want your readers to feel so good about what you are doing that they recommend your site to others. As more people begin to know you and you become a recognized author in the field you will gain their trust and their buying dollars. Article submissions are a great author marketing tool for book promotion.

Shannon Evans, senior editor and owner of My Writing Mentor, LLC maintains two blogs:

http://www.authormarketingtools.wordpress.com
http://www.mywritingmentor.wordpress.com

Shannon is a member of The Author's Village a social network of professional authors and writers currently practicing their art. To join in the conversation or to learn more visit:

http://theauthorsvillage.collectivex.com/discussion/forum/list

Writing of articles and posting to high traffic directories can be one of the most difficult thing to do for many online home business owners. However, in as much as you can get the best lead through the process of article writing, every uncomfortable efforts put into it to generate qualified leads is worth it.

Article marketing is one of the most effective way of building an email list for your home business. An email list for your home business should comprise of leads that are willing to buy from you.

From my experience in using article marketing, I found that article marketing leads are the most qualified leads in marketing anything you may have online. The reason is because people who read your articles have already known you.

For most who will be opting in to your list, they will do so after they have read so many of your articles and they are satisfied with the information in your articles. In other words you have already built a relationship with this people using your expert articles before they get into your list.

It is therefore easy to get this type of people to buy your products.

However, when you get subscribers from a different source, you have to prime them using your autoresponder email series to warm them up before offering them any of your products

So if you have a home business and want immediate sales and quick downline built, you need to start using article marketing as soon as possible.

To learn more, download my free report, "How to build a quick downline" here: Build A Downline!

Joe Okoro is an accomplished networker who has successfully used internet marketing to grow his downline for 3 years now.

Targeting a customer base allows for more consistency in your planning, so you should consider the use of articles to appeal to a specific audience. It is usually better to have a steady base subscriber or client pool than to have to market blindly with every new release, so use article marketing to build a core of customers. You need good articles, and whether you contract writers or write articles yourself, never forget that their purpose is to improve or create sales or subscriptions

So now you have a relatively steady pool of clientele - now what? In order to keep them coming back to your business again and again, you have to keep them involved in the happenings of the business. If you provide subscribers with involving information regularly, they will remain customers. But if they recognize your articles as uninteresting "fluff," they probably will lose interest in your company. Frequently providing customers with free gifts that are exclusive to your clients will keep you connected to your client base and improve customer relations. This is also a great way to keep clients informed about new offers, alterations in products or policies, or any other changes in your business that they will want to know about. Article marketing does all of this very well.

Just because you have taken steps to try to keep your existing customers, does not mean that you can ignore the possibility of gaining new customers. Use article marketing to entice new customers with a free gift or reward for subscribing to your web site or service. This is a good way to let them know you value their business and want to reward them for their support. Free articles are great for promotions and are very effective for the cost. These articles can promote your products while also providing useful and valuable information to your subscribers. It's a great tool that you should definitely consider.

You can get a free copy of our latest ebook by clicking here: The 7 Keys To Business Marketing Success. Sean Milea writes about Business Marketing Plan at http://www.BizRave.com

Technology continues to make giant steps forward. Technology has made it possible to burn your own CDs and DVDs, without resorting to expensive equipment or outrageous charges. Now, anyone can make their own personal music CD with their favorite songs. You can also clone your DVDs so that you have a backup copy or to distribute copies to others. For business people, CD burning is the ultimate way to backup their daily information to prevent it from loss.

The good news is that there are lots of free CD burning software offers widely available on the Internet. Any search will provide you with dozens of choices for free CD burning software. However, the downside is that all of them are actually free trials, and if you want to continue burning CD or DVDs after about 30 days, you must pay for the service. The prices are reasonable, though, and wont set you back a small fortune. You can comparison shop among the various downloads and find the perfect one for you, then take a trial run and make sure it is actually the one you want before you plunk down any hard, cold money. Plus, they usually come with a thirty-day guarantee, so you can be sure you are getting what you want for your hard-earned cash. It is a very risk-free way to burn your own CDs or DVDs. It is a great idea for both individuals and businesses.

These online CD replication services are a simple download that anyone can do. The programs are user-friendly for beginners, but also extremely customizable for the experienced person, as well. Many of them integrate easily with Windows Explorer so that you dont have to create image files or do any other fancy footwork before burning your CD. You simply download the free trial, insert your CD into your PC and burn away. It couldnt be easier.

Many of these websites that offer free CD replication software also offer some other interesting choices, too. For instance, you can get a free trial of a CD label maker to add class and style to your CDs. Once you try it, you will probably have to add it to your software library along with the CD burning software. Other great software downloads include DVD cloning software that provides perfect copying of DVDs with no distortions.

Once again, technology is making our lives easier and a lot more interesting by allowing the average person to experience the personal thrill of burning their own CD. With the money back guarantees and the great free trial periods, it is the perfect way to give this new type of technology and try for personal or business needs before making a purchase.

Bob Hett offers great tips and advice regarding all aspects of CD DVD Duplication Get the information you are seeking now by visiting http://www.cdduplicationcenter.info

Do you want to make a decent living with article marketing? It can be done. There are internet professions who earn literally tens of thousands of dollars per month using nothing but article marketing. If they can do it, so can you.

One of the things that we all have to deal with in the article marketing business is coming up with new articles. It can be a bit frustrating especially to someone who has just started.

When I decided to make article marketing my sole form of advertising I ran into the same problem. At first I did not know how to come up with new articles, so I did some research. I read everything I could find on the subject.

The method that I use is not revolutionary or even new, but I will guarantee you one thing. It works. Here is how I come up with new articles.

Having the main topic I am going to write about firmly in mind, I break it down in to 10 sub-topics. Many times I come up with these sub-topics by visiting a forum where the main topic is being discussed.

This gives me insight into what information my potential readers may be discussing. If they are discussing it you can rest assured that they will read articles about it.

Once I have my list of 10 sub-topics I then break them down and come up with 10 bullet points for each.

Each of these bullet points actually becomes an article. So as you can see I have just given myself the basis for 100 articles.

I then sit down and start writing about each point. In no time it seems that I have finished these articles and I begin the process again.

No, its not flashy, not automated, nor even original but as I said it works. Give this method a try and I believe you will find it much easier to come up with new articles.

Lee Ruleman is an article marketing professional specializing in assisting others to achieve their goals in the internet business marketplace.

For a limited time, Lee is offering his new product A Complete Internet Business in an Easy Open Can! for Free.

To claim your Free gift and learn more about Article Marketing stop by http://www.successfularticlemarketing.com

Article marketing is one of the easiest ways to generate quality, qualified traffic to your web site, and I want to share with you now some secrets of article marketing.

First off, before I get into any secrets of article marketing, let me explain what is not a secret: how article marketing works.

The basic premise with article marketing is that you write articles that are related to topics on your web site, and then you put links to your web site in those articles. You submit those articles to the various online article directories, and they publish your articles on their web pages.

So what are the secrets?

One more disclaimer these are not really secrets, but since almost nobody does these, then I assume most people dont know them. You see, the average person submits somewhere in the neighborhood of 7 articles. But the average fulltime article writer submits perhaps 20 or more per day. And you have to assume that article marketing works if people are willing to spend the time to write and submit 20+ articles per day, and call it a living.

Now the secrets.

1) You have to write more than 7 articles. If you write and submit correctly a lot of articles, people see your name online a lot, they run into your articles all over the web and they naturally assume that you are an expert. Who are you going to believe the guy with 1000+ articles, or the one with 4 articles?

2) The article directories that have high page ranks in the search engines can get your articles into the top ten spots for select keywords something that your puny little site can scarcely do. So when they get your article to a top ten spot, you get clicks from the articles. And the clicks are high quality, because they not only originated in a search engine, looking for you (higher quality than PPC) but they have read your article and have decided they want to know more from you. This is really high quality traffic.

3) Your own subscribers will develop more trust in you as they read your articles online. This will augment your web site, your email campaign, your sales campaign everything.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

If you want to strengthen your online presence and establish your name as an expert on your chosen niche, you better start writing and marketing your articles. Currently, this is the most effective way not only in driving quality traffic to your site but also in building trust among your potential clients.

1. Carefully choose your topics. In deciding the topics for your articles, consider these major elements: they must be relevant to your target niche, they must be able to promote your products, helpful to your target market, and they must be timely.

2. Write more. Don't be contented with the number of your articles posted online. In article marketing, the more articles you write and submit, the more online users you will be able to attract. Set a systematic approach when utilizing this technique. Set specific days for your writing and for your submission so you can be more productive. You must also allocate adequate time when you can check your progress and improve your articles when needed.

3. Solicit feedback. If you are not getting favorable results, ask for feedback and recommendations from other article marketers or from your target audience. These people can help you look at your articles in a more objective way so you can easily identify the areas of opportunities.

4. Submit your articles. You have 2 options when posting your articles online. You can opt to manually submit them or go with automatic submission using various software. If you aim to accomplish more, I suggest you go with automatic submission which can help you electronically post you articles in just minutes. You can use the time you save on writing more articles.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Engaging into article is can be a lot of things. It can be a very challenging, taxing activity and yet fulfilling endeavor. You get to feel the rush of article marketing even at the start of building your articles. More drive is being felt as you progress with how much more information would be necessary to make the article more effective. In the end, after the article has already been published and begins to reap its rewards, you get to feel the fulfillment brought about by this activity. In order to make sure that success comes into your hands, the following great steps are being suggested:

1. Build a very powerful and practically appealing article material. Make sure that you come up with a very attractive and full of information article to ensure that you get to have the right kind of audience.

2. Plan very well on how you are going to market your articles. There are so many ways and means that you can use in order for your article materials to have proper exposure and gain popularity.

3. You can practically publish your article in all publishing sites in order to maximize the potential of your article to gain the widest popularity. There is no existing rule or whatsoever that prohibit anyone from publishing the same article to all article publishing sites. Take advantage of this privilege and make a mark online.

4. You can also publish your articles on your own website. This is one effective and practical means that you can use in order to have the most effective article marketing scheme.

5. You can also make use of your own web log as the perfect avenue for your article marketing. You can publish and post your article materials on your web log to gain free exposure and all at the same time promoting and marketing your own web log.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Ranking highest in the search engines requires a mix of different techniques.
The two main areas to focus on are "ON page" and "OFF page".
This article deals with "On Page" Optimization.

On Page Optimization techniques you can apply to your website are as follows:
Make sure your page title contains your main key phrase. Many webmasters waste this prime real estate by putting "welcome" or "sitename.com" instead of a key phrase. Ensure your Headline (H1 tag) has your main or secondary key phrase included. Pictures should contain Alt Text descriptions with relevant (Not overly repetitive) descriptions.

Pictures can be named with descriptive key words by using a hyphen format. The example of this for an auto website would be: ferrari-enzo-red.jpg. The page descriptions should have themed words relevant to the page content. The page description must read well to a human and not be too heavy in keywords. This is the text people will see in the search index and the words will help conversions if they are catchy. (A question mark can help click-through rates).

Use "l" as a separator rather than words or "&" or "and".

Use key phrases in your meta tags. A group of 5-8 similar (overlapping) key words or key phrases separated by commas will have more focus than twenty keywords.

The longer the key phrase the easier the page will be be to rank for that term. Generally the longer key words will optimize your website for a more targeted visitor. One word key words are only for the most serious websites where you are prepared to battle it out with other search engine optimizers!

Content must be unique. Your content should be unique from any other website or any other page within your website by at least 25%.

Search engines reward good content because that is delivering the best experience for web searchers.

Content should contain well themed words that combine to give a true representation of the topic covered.

Just peppering your key words throughout a page will no longer work in Google due to LSI (Latent Semantic Indexing) measurements. Your content must contain the same words as your meta tags, page title and page description. This is how the search engine knows what your page is about. Having worthwhile original content on your page that people will want to read is the real secret to ON page search engine optimization.

If you do that you will be rewarded.

James Schramko uses Search Engine Optimization techniques to rank his

Coolest Guy On The Planet Blog and his

XSitePro SEO website high in the search engines using the techniques outlined in the popular

XSP Cheat Sheet Guide for web marketers.

Writing and publishing articles on various submission site proves to be the most cost-effective and efficient way not only in positioning yourself as a great source of information over the internet, but also in making your website highly visible on searches by obtaining numerous links.

Here are the 5 powerful secrets to improve your article marketing:

1. Promote specific product on your articles. If you are offering various product lines, you would want to concentrate on one product per article. This is to make sure that your content is specific and focused on one central topic. Doing so will greatly lessen the chances of you confusing your readers.

2. Give your articles no-nonsense titles. Your headlines are your sole keys in convincing your potential readers that you actually have valuable information to share. It greatly helps if you can write titles that are not only direct to the point but also highly descriptive on what kind of information your articles contain.

3. Distribute your articles on all possible avenues. Aside for article submission sites, you can also submit your articles to your own website, blog, forums, and wikis. This is the best way to widely distribute your articles so they can easily be picked up by interested publishers who are constantly looking for content-rich articles.

4. Keep your articles short. Based on researches, articles that run 300-500 words are preferred by most online users. So, it follows that if you would like to increase your clickthrough rates, make sure that your articles are within the mentioned word count.

5. Multiply the number of your articles. The more articles you write, the more quality inbound links you obtain for your website. Thus, it follows that if you would like to explode your article marketing effort, you must effectively devise a plan on how you can augment the number of your articles and submissions.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

If you are looking for a product promotional and marketing technique that can work overtime and will bring you qualified traffic for many years to come, article marketing is perfect for you. You see, when you submit your articles to publishing sites, your content and your inbound links will stay there for good. Meaning, the articles that you have submitted a couple of years ago can still be accessed by online users and can still draw interested parties to your website.

Here are the 5 interesting steps to impact your article marketing:

1. Offer valuable, useful information. If you want to wow your readers and instantly drive them to your website, you need to offer them information that they will find interesting, appealing, and highly relevant to their lives or areas of interest. These could be solutions to their problems, answers to their burning questions, or simple information that can empower them to do amazing things on their own or help them understand their current situation.

2. Create an interesting author's bio. You would want to build rapport with your readers so they will like you and eventually trust you. One of the best ways to do this is to create an author's bio on leading article submission sites that can give your readers a chance to get to know you more on a personal level. Communicate your hobbies, interests, personal struggles, and inspiring success stories that your readers can easily relate to.

3. Use a killer resource box. To easily entice your readers to check on your website and to increase your conversion rate, spend more time writing your resource box to make it more compelling and attention-grabbing. Use powerful words that can evoke action and offer incentives to boost your clickthrough rate.

4. Do your research. Strive to offer your readers with detailed, in-depth, and complete information about your topic by doing your research and checking relevant, reputable sources online. You may also opt to interview some experts on your chosen niche who can surely give you valuable ideas and different points of view.

5. Be determined. Article marketing, although proven one of the most effective traffic generating tools, cannot promise you success overnight. It may take weeks or even months before you see noticeable increase in your page views. Just don't lose your focus and consistently write and submit your articles online. You'll surely reap great benefits once your articles have started generating interest online.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.

One of the most powerful things you can do SEO wise, is to write press releases about or pointing to your website. If you take any website and choose any keyword category and write forty effective keyword rich press releases, which is a vital search engine optimisation strategy, you will land a very good position on the Google search engine. If you wrote ten press releases say on one keyword category and then moved over to another category and again wrote another ten press releases all about your website, you would also have very high Google search engine ranking.

Be very focussed initially. Go after one good set of keywords when you start your website marketing campaign. To be more specific, choose the correct words and phrases that people are using as search terms in the search engine 'search boxes'. How do you know or find out what people are searching for? Use keyword selector tools to show you which search terms, words and phrases are used by people on a daily and or monthly basis.

There are many free selector tools on the internet. It is not necessary to spend any money on a selector tool. These selector tools will give relevant keyword searches that people will actually type in the Google or other search engine search window or box for specific information that they are looking for.

The use of selector tools in choosing the most effective keywords and keyword phrases is focussed search engine optimisation practice and will dramatically reduce the time it will take you to get first page ranking on the Google search engine for your website.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

If you take a look at any popular ezine and so a search on the terms Internet Marketing youll most likely pull up a huge list of articles. Scroll down through that list and take a look at the titles. You might notice something that sticks out like a sore thumb. There are literally hundreds of articles all about the exact same thing. So in this cheeky expos, lets write about what everyone else has written about!

Just about every topic concerned with internet marketing has been literally articled to death. How many times can people write about The Top Ten Ways to Make Money or How to Drive Traffic to Your Website or The Top Ten Ways to Make Money by Driving Traffic You get the idea.

There are probably a couple of dozen or so original articles that cover just about everything anyone will ever need to know about succeeding in the cut-throat and highly competitive world of internet marketing. The thousands of others are merely re-written and re-hashed clones of the originals.

This is detrimental and confusing to the reader. They are inundated with different takes on the same internet marketing article and end up reading the same information many times over. This can be off-putting especially to newcomers to the field. When they are searching for genuine information to help them start their own online business in internet marketing, they want that information in small digestible chunks. When faced with a deluge of similar articles all telling them the same thing, they could become overwhelmed by so much duplication.

Of course from the point of view of someone involved in internet marketing, as verbose as this practice may be, it is a necessary task to bear in order to secure precious one-way back-links to their websites to satisfy the page ranking criteria of the search engines.

From a writers point of view, this is a frustrating chore. It is becoming increasingly difficult to write a decent, informative and interesting piece on a topic that has already been done to death by a thousand other writers in their attempts to clamber up the search engine ladders. But try we must or our internet marketing competitors will steal that march on us and procure a more prominent perch in the search engine pages.

Its a great shame that the search engines, in their relentless quest to force website owners to provide good, quality content are actually creating the opposite effect by imposing a rule that says any website with more back-links must be better and more popular. In fact, more often than not the best written and potentially more popular websites languish in the nether regions on the lower pages. This is simply because they probably refused to obtain, by regurgitating the same old tired articles, those irritatingly difficult to procure one-way back-links!

So it appears that although every aspect of internet marketing has been written about ad infinitum, that particular dead horse will, by necessity continue to be flogged for some time to come.

Terry Didcott is a successful author, blogger and Internet Marketer who hosts several fascinating websites and blogs. At the site below, youll find an absolute ton of free tips, informational articles and links to some great resources in the internet marketing world. You can also download his free ebook: "Starting an Honest Online Business". Click on the link below to find out what all the fuss is about

The Honest Way