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A well-written article generates 0 ROI if it doesn't see the light of day. Hopefully you've crafted your article with best practices in mind. It's focused, informative, and sales-free. Unfortunately writing is only half the battle. Now you have to find a market for your article.

Luckily, if you've written a good article, there are a number of places that might be interested in publishing it. With a little work, you can gain exposure far beyond the usual article directories.

Consider your audience

Think in terms of demographics. You're looking for groups here, preferably groups with websites, newsletters, and knowledge bases dedicated to serving them. Soccer moms, chief information officers, mountain climbers, and plant managers all have publications catering to their needs. Make a list of people who are most likely to be interested in the topic you cover in your article (which should relate to your business).

Your name in print

Once you have identified your audience, you need to find out what they're reading. Trade magazines, consumer magazines and other publications abound, reaching business and consumer audiences alike. Organizations publish journals or newsletters to reach their members. Online magazines and knowledge bases across the Internet are serving up articles just like yours every day. If you are having trouble finding publications that serve your audience, you may have to expand your sights to include larger groups.

Look beyond the traditional media outlets

The Internet has opened the floodgates on information tailored to specific groups. Writing for Internet audiences allows you to target niches that would have been extremely difficult to reach before. There are several unique areas that may accept articles.

Link partners could benefit from publishing helpful articles. An offer to submit helpful content to their website comes as a much more attractive offer than a traditional link-swap. Visitors are more likely to click the link at the bottom of your article if they enjoyed reading your piece as well.

Directories are another non-traditional distribution point. These can be an excellent target, as they are already favored by search engines and could be looking for a way to entice more visitors to their site with helpful content like yours. Your article

Ezines offer access to prospective clients via email, in a format they know and trust. This is a great way to build credibility and get your name in front of clients. Ezines often have online archives too, so you can get double the exposure for your article.

Read the writers' guidelines

Many publications have writers' guidelines available. These invaluable documents describe the kind of topics, tone and length the publication prefers for its submissions. These guidelines also let you know what format you should be taking with your article, and how to contact the appropriate editor.

Pitching editors: What's in it for them?

Always, always, always send a query letter before sending your article. Explain your topic and several points you cover in your piece. If you have relevant credentials that make you an expert author, go ahead and mention them. Depending on your audience, you can pitch your article to several publications. However, it is crucial to tailor your query letter to each editor.

You want to show the editors how your piece would benefit the specific audience of their publication. Look over the publication to get an idea of the kind of pieces they typically run. If your article seems like it would fit, then you have a good target. If not, you may need to tweak your piece to work more seamlessly.

Numbers game

Don't distribute your article to only one publication, then sit back and congratulate yourself while you wait for the response email to grace your inbox. Editors are very busy people. It can take anywhere from several days to a month to hear back from them, maybe more, depending on how big the magazine is.

Send your article to several publications and see what response you get. If you get a response from more than one publication, see what their policy is about simultaneous submissions or if they require exclusive content.

For more information about article marketing, check out this article: Article Marketing 101: Writing Your Article

Article marketing done well can be challenging, but ultimately rewarding. If you've written a good piece and pitched it well, you have a good chance of getting your name into print. Follow these guidelines and your company could gain free publicity that paying advertisers could only dream of.

About the Author
Jessica Cox and Michelle Pierce are graduates of the University of Oklahoma's College of Journalism with a background in Internet marketing and writing for the Web. They currently provide PR services at Xeal Precision Marketing. Sign up to get crucial Internet marketing tips at Xeal's free Thursday webinar.

Every web site owner is always looking for the most effective way to generate traffic to their web site. A well written article not only creates an initial increase in visitors but keeps attracting new visitors for years to come.

Definition of Article Submission

Articles can be used as a promotional tool for marketing your web site. You write an article or have one written for you then post it on article syndication sites on the Web. People visiting these sites will republish your articles in their ezines, newsletters, blogs and web sites. For example if your article gets published in an ezine with 500,000 subscribers you will see a huge boost in traffic.

Top 10 article submission sites

There are hundreds of directories which allow you to submit articles however it would take hours to submit to all of them. Not all article directories are created equal. Not all receive the same amount of traffic therefore I have chosen the top 10 directories that get the most traffic.

Article Alley

Articles Base

Article City

Article Dashboard

Buzzle

Ezine Articles

Go Articles

Idea Marketers

Isnare

Search Warp

Why you should not use an automatic article submission service

1. Prevent spamming

Automatic article submission services will submit your article to thousands of sites simultaneously. This is like throwing mud at the wall hoping some of it will stick. The best article directories will not receive submissions from automatic submission services. This is to prevent people spamming their web sites with low quality articles.

2. Follow guidelines

Each directory has specific guidelines for submitting an article. If you are not aware of them your article may get rejected. For example if you submit an article to a directory that only allows a minimum of 400 words and your article contains 300 words it will not be received and you will have wasted valuable time.

3. Specific control

Manual submissions allow you to enhance your articles by including specific html tags. For example bolding the headings and sub-headings will make them stand out from the main content. Creating anchor text will boost the link popularity for your web site. This increases the effectiveness of your article by attracting more readers.

Conclusion

Don't only limit yourself to article syndication sites. Expand your traffic generation strategies by submitting to specific ezines that cover the same topic or place it on your blog or web site. Select 10 articles on the same topic and put them in a report or ebook that you can offer for free or for a fee. You are only limited by your creativity.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his "Marketing Tips" newsletter at: http://www.isitebuild.com/

The idea behind article marketing is to write as many articles as you can and submit them to publishing sites so you can generate quality inbound links for your website. Your articles, when deemed useful and informative, can lead numerous online users to your website. This can increase not only your page views but it can also affect your search engine standing in a positive way.

1. Several article submission sites, like EzineArticles dot com, allow authors to leave a brief description on their ezine page. Take advantage of this so you can properly introduce yourself to online users. Leave your name and communicate your areas of expertise. It would also help if you can post your most friendly-looking picture together with your website's URL.

2. Submit your articles on appropriate categories. This is to make your articles easy to find online. If you are writing about dogs, the most appropriate category for your articles would be pets.

3. Always check your email address that is associated with your account with publishing sites. This is where publishers will send you updates about your submissions. This may include the reasons why some of your articles were rejected or if your articles are already posted online.

4. Read and fully understand the terms of service of each publishing sites. This is to ensure that you will minimize the chances of your articles being rejected.

5. Join forums within article submission sites. In these areas, you can communicate directly with other publishers so you can share tips and techniques on writing and submitting articles online. You can also get in touch with online users who are constantly leaving feedback and recommendations on how you can improve the quality of your content.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article writing and marketing works when you do it right. Here are 5 mistakes to get out of the way so you can do it right.

Mistake #1 You Dont Submit Any Articles I know it sounds silly, but many people write their articles and never submit them. Either they do not get around to it, dont know how, or are afraid of getting rejected by the article directories.

Solution: Submit your articles! Make it a goal to submit your first article before your head hits the pillow tonight. While it is unlikely that you will get rejected, even if you do, most article directories will work with you to get you accepted.

Mistake #2 Boring Key Word Empty Titles The purpose of the title for your reader is to make the reader want to read your article. The purpose of the title for the search engines is to have key words in your titles that will get picked up by the search engines.

Solution: Design a title that pulls the reader in with benefits and uses key words in the first four words of the title.

Mistake #3 Academic Summaries If youre the purpose of your title is to pull the reader into your article, the purpose of your article summary to pull the reader even further in. Most people write an academic sounding summary such as This article is about blah, blah, blah.

Solution: Write an article summary that defines a problem that needs to be solved and then promise to solve it.

Mistake #4 An Un-Optimized Article Body I see it all the time someone writes what is perhaps a decent article but then places it in the body submission field as one big chuck of text. What is the problem with that? This makes it tough to read online and gives the impression that this will take a long time to get through.

Solution: Break your article body up with lists/bulleted points, sub-headings and block quotes.

Mistake #5 A Pointless Resource Box The point of your resource box is not to create an online ego wall like the wall in your office with all your diplomas and awards. The purpose of your resource box is to get the reader to click through to your web site and become a visitor, prospect or customer.

Solution: Give your reader a good reason to click through to your web site by letting them know there are more good tips on your web site like the ones they have just read. Include at least one complete link (http://www.yourgreatdomainname.com) back to your web site.

Avoid these five mistakes and implement the solutions before you submit your articles.

To listen to an audio clip about these mistakes, recorded from a live teleseminar on Article Writing & Marketing, you are invited to visit http://www.TheArticleGuy.com/5mistakes1.htm

If you would like to banish writers block forever and write away, right away, then get yourself a copy of my 26 Article Writing Templates with Examples at http://www.TheArticleGuy.com/articletemplates.htm

You can also subscribe to The Article Writing & Article Marketing Tips Newsletter delivered to your email inbox twice a month from Jeff Herring, The Article Guy.

In this article I would like to go through the top 7 things that I learned are very important about article marketing. I remember when I started doing this I was very skeptical as my results were not that great. However, once I started doing these things I started experiencing much better results.

1) Choose a niche market. This is a highly focused market that you will write articles for. Do not try and be all things to everybody. The more focused your niche market the greater your profits will be.

2) Send all your traffic to a squeeze page. The main reason that you will do this is that if you do not capture your visitor's name and email address it will be unlikely that you will ever get another visit from them to your website. Also sales are usually made only after the seventh contact.

3) Write an attention grabbing headline. You see if your headline does not interest the visitor it is unlikely that they will read your article.

4) Your opening paragraph needs to catch the reader's interest. If they are not interested after reading the first paragraph it is unlikely that they will read the rest of your article.

5) Your concluding paragraph needs to make the reader take action. If they do no take action it is unlikely that they will visit your website.

6) Your bio needs to have your unique selling proposition. This will be your 30 second elevator pitch that will make your reader want to click on your website.

7) You need to track and test everything. For example if people are not subscribing to your newsletter you need to improve the copy on the squeeze page.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Many professional writers create dozens of articles every single day. The problem is that these articles are just a one time thing. There is a smart way to use leverage and maximize your profits with the same amount of work. This is called leverage. Let me show you how to do it step by step.

First, you need to take every single paragraph from your previous article separately. I mean that if you created an article with several paragraph, you should have seven articles.

Now that you have several articles ready to submit to the articles directory sites, you can create a short report that you will add as a bribe for people who land on your optin page.

You will request their name and email address in exchange for your report.

From one article, you got seven new articles, a free pdf report that build your list of subscribers for you.

But you can do even more than this. What about turning your ebook into an mp3 audio file?

Think about it because many people will not find the time to read your valuable ebook. However, if they can plug your audio into their ipod while they are to the gym, they will use your content.

Once you start getting subscribers into your autoresponder sequence, it's time to send them something that they can buy. If you provided good content, they will be happy to buy from you.

You already have your mp3 files now. All you need to do is to add more to your free pdf report and sell both.

You can even prepare an e-course from your articles and sell it for a one time fee or sell it on a recurring basis as a membership site. I mean that you give them the articles on a weekly or monthly basis for a recurring fee.

Plus you can also use your articles for more buzz in discussion boards. Just tweak them a little bit, and make new threads that get read hundreds or thousands of time.

You see, one article can be turned into a full money getting business.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

Article Marketing has been proven to be effective not only in terms the cost that it does not require much on the business end but more important to note, the effectiveness of the tool in generating positive results.

Article as a form of marketing is basically powerful and strong because through articles you can effectively convey and relay the message that you want to channel in a lot wider and expanded area. The mere fact that through this form you can reach even the narrowest possible market there is in the online arena, it then makes it possible to widen your chances to bridge in your product to all potential clients.

Attaining the best outcome of your advertising is a result of how driven your articles and marketing plans are. Below we have listed some of the most rewarding advice on how you can maximize your article marketing.

Your plan should begin with learning who your target audience is. Every online business must prepare to deal with their target audience. It is essential to know your target audience so that you can employ the most effective form of marketing you'll need to reach them.

Make sure that you associate your plan with knowing the demographic profile of your potential clients. By knowing the profile of your clients, you can be able to determine the appropriate style of writing the articles and possibly eliminate the language and cultural barrier that may have been posed towards generating the best sources.

If you are interested in taking up article marketing, you need to be very good at expressing your thoughts and ideas on paper. This is because your style of writing and the words you choose are what will finally convey your message to your potential clients. So this tool is more for those who are confident of their writing skills.

You can get more information about Business Marketing at http://www.BizRave.com . Sean Milea writes about Search Engine Marketing Firms and other topics.

Do all webmasters succeed in article marketing? Though this technique is very simple and easy to do, a lot of webmasters are still not enjoying the full benefits it offers. Why? It's because some webmasters do not understand how the quality of their articles plays a crucial role in generating traffic through this technique.

In article marketing, not all articles are created equal. While some articles are getting the attention they need from online users, other articles are just posted somewhere, stagnant and not receiving action. So, with this, it is important to note that no matter how many articles you submit, if they are not well-written and useful, they will not be able to bring home the bacon.

Here are the 2 top secrets to breakthrough with article marketing:

1. The first step that you can take in order to effectively sell your article is through the use of compelling titles. If you have been around long enough, you know that 95% of the success of your articles depends on your titles. To make sure that your titles are attention-grabbing, its first 3 words must already make an impression to the readers. If your first 3 words don't push a button, you can be sure that your articles will not be read. Other great elements of good titles are; keyword-rich, concise, and direct to the point.

2. The second and equally important element is the quality of your articles. Online users will judge your level of expertise based on what you wrote. The more information you spill out, the greater chances you get in gaining their trust. You must also ensure that your articles are well-written, keyword-rich, easy to understand, and useful. In addition, they must free from any grammar and factual errors.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.