Earn Money With Your Computer

If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.

More detailed information about how to establish yourself and your business as an expert in your field, including how to set up and maintain an electronic newsletter, can be found in our downloadable guide Building Online Relationships which can be found here: http://www.enable-uk.co.uk/html/book_4.html

If you would like help with how to write content for your newsletter, why not read last months article on Newsletters Keeping Your Customers Informed which can be found in our newsletter archives here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

For more detailed information on how to write an effective sales proposition you need a copy of our guide Writing Text That Sells available for download here: http://www.enable-uk.co.uk/html/book_3.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to provide more information after they have experienced your newsletter. A simple sign up box that requests only an email address works best as its quick and not off putting to potential subscribers who often have the perception that companies are just trying to extract personal information from them.

For a simple sign up process, I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

2. Giveaways. Put together a genuinely useful giveaway item that you know your audience wants and needs. For instance, you could give away discount vouchers for your products or services or you could offer a free downloadable report or guide related to the products or services you offer. Downloadable information products like these work very well for most businesses, as once written, delivery costs are minimal. The practical freebie really works for your potential customers too, provided that it is relevant and useful to them.

3. Put a subscribe box on every page of the site. If possible add a simple sign up box in the top left hand corner of every page of your web site, as that's where the eye naturally travels first. Don't bury the registration form on a page deep within your site and make it is as obvious and easy as possible for your potential customers to see it and sign up. Dont forget to mention the giveaway you are offering here too.

4. Advert swaps. Exchange adverts for your newsletter with other newsletter writers and web site owners and run them in each others newsletters and on your web sites. Dont forget to mention those free giveaways! Doing this on a regular basis with a wide selection of web partners will keep your subscription page busy.

5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.

Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."

6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous newsletter articles and package them as a free ebook. Let other web sites give this ebook away as a bonus with sales of their products or services. Make sure you include sensational descriptive copy about your newsletter, and a subscribe link at the end of your ebook.

7. Allow reprints. Allow any newsletter that wants to reprint your articles do so. You can end each article with the line: You may reprint this article in your own magazine or website provided that it is reproduced in its entirety and all links are left intact. You may want to keep track of who is reproducing your newsletter so that you can email them future issues for publication. In this case, simply ask them to email you for permission. Alternatively, you can submit your newsletters to syndication agents and let anyone who wants to use it pick it up from there.

8. Add a registration button or link to all e-mail correspondence. Make sure you add an advert for your newsletter to your email signature. Dont forget to include it on all responses to enquiries, customer service correspondence, confirmations, and invoices, etc. More broadly, request e-mail addresses at every customer touch point. The aim is to broaden customers' view of your firm. Integrating e-mail addresses acquired offline may be a manual process, but research shows customer purchases increase with the number of channels used.

9. Include a "forward to a friend" button. Put a forward option on every newsletter. This way your current subscribers, often trusted sources that wouldn't steer friends wrong, act as your spokespeople.

10. Add a registration box or link to all e-newsletters. Add the box or link to the top and bottom of the newsletter. Although this may sound redundant as the recipient is already receiving your e-mail, consider the pass-along effect.

Building an e-mail list is an ongoing process and the possibilities for expansion are endless. Always try new initiatives to improve results, and if you try even half of these techniques on a regular basis you should find your subscriber rates improve dramatically.

Dont forget, as your list grows you will find it easier to outsource the management of it. I would recommend Vertical Response whom we have used for several years to manage our lists. Using your browser you can build your opt-in mailing lists, publish your online newsletters and manage your direct email advertising campaigns.

Click the link for a free trail: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

For a complete guide to marketing on the Internet, including:

The General Principles of Internet Marketing
Start at the Beginning
Writing Text that Sells
Building Online Relationships
Maximising Your Pay Per Click Campaign
Measuring Success

Why not purchase the whole series of downloadable guides for the discounted price of 64.95. Click for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html

To catch up with previous issues of this newsletter, visit: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

Coming up next month, How to Write Your Newsletter.

If you have any questions about any of the topics raised or any other Internet Marketing issues, feel free to email me at Justine@enable-uk.co.uk. I do my best to answer all emails or to cover the issues in future editions of this newsletter.

Justine Curtis
Enable UK
Internet Marketing Information and Resources
Make your web site work smarter!
Web: http://www.enable-uk.co.uk
Email: info@enable-uk.co.uk

Feel free to forward this newsletter provided that it is sent in its entirety with all links intact. To use this newsletter in any other format, please email for permission to Justine@enable-uk.co.uk

Internet Marketing Tips Newsletter is a monthly publication of Enable-UK

Copyright 2004 Enable-UK

With the effects of Google's Orion wiping out duplicate content and content spam, it may indeed be time to shift your article marketing from mass submissions back to selective ones. Search engine experts already called it: Google is in so many words, giving the glory back to niche-focused web sites that speak to humans as opposed to robots.

To make your own judgement call on the Google situation, read what Garrett Rogers had to say on the matter back in April, then Google a few of your recent article marketing keyword efforts for the confirming evidence.

If you're a search engine prowler like I am, you may have noticed the change. Just four months ago you could submit one article to ten directories, Google-search the prime keyword search term, and discover a glorious broadcast of sloppily managed article banks revealing your article title at the top of the Google results page. But now, it's all come undone. Keyword terms have been returned to their proper owners-- longstanding businesses who have built niche-targeted, categorical web sites and spent years fortifying them with high-quality, intelligent content.

I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. If the reality of Orion hasn't hit them yet, perhaps it will very soon. Granted, I'd be hard-pressed to call myself a search engine optimization expert. But as an astute observer, that's what the writing on the wall is saying to me.

Despite the Google algorithm shift, article marketing is still very much a viable way to get your business before the eyes of targeted prospects; now moreso than ever. Thanks to Google, and barring unforseen circumstances, it's been arranged that the content publishers who are in it for the long haul will prevail. And so, the question on everybody's minds: what to do with your article marketing campaign?

Some Tips from a Strategic Article Marketer:

1. Target your niche. Focus on building a library of tightly-focused content in one category. Write one or two articles each month, and publish them exclusively on your own Web site.

2. Save it for your ezine. Articles will always be a source of interest for your readers and fans. If you haven't started building a list yet, now's the time. Ezines build trust and they're the foundation of your client base.

3. Duck the dupe content penalty. Mass article submissions hold no clout now, as far as I can see. Shift your energy from mass submissions to selective ones. Focus on the Best, not the most.

4. Remold old content. All the article marketing articles I wrote are heading toward obsolete and in need of reworking. How's your content looking? Take another look at your previously published articles and repackage/remold for reuse in a new form.

5. Join article communities. EzineArticles.com serves as an info authority and promises a free education on any number of topics. Publish articles regularly here as a testament to your expertise.

6. Network with other article authors. If your previous goal was to get your articles in the Google spotlight, your new strategy should be to shine among fellow article submitters.

7. Swap ezine articles. Strengthen your bonds with top quality content producers in related niche categories. Advertise an article swap for two times the exposure.

8. Be niche-selective. You'll likely start to see a shift from "generic" article banks, to topic-focused, which is the way that it should be. An example: GoDaddy's new article site, DomainInformer.com. Write original, exclusive articles for specific, targeted sites like these.

9. Stick to natural linking. Natural links are ones that further the reader experience by providing more information; for example to a resource. Artificial ones are self-serving to the content publisher only and will put a crimp in your search engine effort.

Article directories will continue to serve as an amazing free resource for anyone wishing to market a Web site. This fact alone keeps article marketing high on my list of Great Things You Can Do For Your Internet Business. I will continue to contribute my knowledge in the form of article submissions, as will I keep on reading and learning from my fellow article marketers. I suggest you do the same.

Copyright 2006 Dina Giolitto. All rights reserved.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine-friendly Web copy and market your Web based business for free.

A resource box is the few lines of text found at the bottom of most topical articles one might read on the Internet. And savvy article marketing experts know that the resource box, albeit small, is a prime piece of online real estate for attracting qualified website traffic.

In fact, a great article writer will compose the entire body of an article for the sole purpose of retaining the reader's interest until she reaches and reads the tiny resource box at the end.

When a reader likes the content they just finished reading, it's a case of human nature to want more. So in its turn, the resource box should provide a live link to further related information, or at least to the source of the article. But like the article itself, the resource box must demand the reader's interest, and then motivate her to click the embedded link.

If the article body acts as the bait, then the resource box must act as the hook. Every fisherman knows that good bait is essential, but a sharp hook is what catches the fish.

Here are a few tips toward creating sharp article resource boxes that will reel in highly targeted prequalified website traffic and potential customers, without fail.

1- Pick at least one primary keyword or key phrase from the article body, and use it in the article resource box. That will serve the reader as a strong visual and mental trigger, as well as a lead in to the next set of information you want her to view.

2 - Where possible, use keywords and/or key phrases as the anchor text for resource box links. In other words, 'click here for more candle making tips' will prove much more effective than a link that says only 'click here to read more.'

3 - Clearly illustrate the benefit that the reader will receive simply by proceeding onward and clicking the link to the next page.

4 - Mention the author's name and/or the company name where appropriate, along with a few words to enhance credibility. As an example: 'Master candle maker Jane Doe has operated Doe & Doe Artistic Candles Studio since 1996.'

5 - Use the ad writing principles of attention, interest, desire, and action to craft the text of the resource box.

6 - All unnecessary and transitional words (and, the, or) should be edited out wherever possible.

7 - And finally, we suggest writing at least 3 to 5 versions of the resource box before choosing the final copy for publication.

Expert article writers regard fifty words or about five lines of text including the link - as the optimum length for a sharp resource box. More than that may actually reduce the overall effectiveness of the resource box, and the reader motivation it intends to create.

So, given that much needs to be said in a limited space with very few words, it almost goes without saying that the resource box must be as carefully crafted as any small classified type advertisement that one might insert for fee into any national publication.

While small in size, the article resource box remains as prime real estate in terms of driving prequalified website traffic. Don't underestimate the power that can be unlocked within five short lines of text.

Internet marketing expert Dan B. Cauthron has long been recognized for his No Nonsense approach to doing business on the net. Dan freely offers useful insight and online business wisdom at his main website: http://DanBCauthron.com

Is your click through rate not impressive at all? Are you struggling to increase your conversation rate but can't seem to drive quality traffic to your website? Then, you need to energize your article marketing campaign. Here are the 3 huge secrets to help you do just that:

1. Improve your titles. If your articles are not being clicked on, there is a huge possibility that your titles are not that impressive because they are unable to stir attention from online users. To help you out, here are the elements of a great title: It must be keyword-rich, direct to the point, intriguing, and most importantly, it must communicate the benefits that it can offer to online users because people would like to know upfront what's in it for them.

2. Improve your content. If your click through rate is impressive but can't seem to convert readers to potential clients, I would say improve your content. They don't click on your resource box because they probably don't think that you are an expert on your field and have valuable information to share. Make your articles highly informative and targeted to the needs and demands of your online users. Make sure that your articles are well-written and your ideas must flow well so your readers can easily understand the points you are trying to get across.

3. Improve your resource box. To increase your conversation rate, make sure that your resource box is compelling, powerful, and extremely enticing. Make use of persuasive words that can easily move your readers to check on your website. Don't forget to include your name, your areas of interest, the problems you solve, and the link to your website. I also suggest using anchor texts instead of absolute URLs because they are far more effective.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article marketing is the main way I generate leads to my autoresponder, I won't deny that. This is because from my testing, I have found that article marketing produces the most responsive leads. Can you benefit from this? You bet you can.

List building can be difficult for any marketer, especially the beginner marketer. But the main thing to understand is that list building is really tied in to traffic generation. If you can generate traffic to your sites, then building a big list is not a problem at all.

And article marketing is one of the best ways to drive responsive and highly targeted traffic to any website. You write short and lean information laden articles, then submit them to article directories like Ezine Articles. In your biography box, write a compelling bio about you and your business and link to your website.

Leads generated from article marketing are more responsive than from other sources because they have read your article and if they like the information you present, you have built somewhat of a relationship. This relationship can be furthered in your email marketing.

The fact is this, if someone reads an article and likes it, he will want to receive even more information from the author. This gives you a highly targeted lead.

But if you want to build huge lists using this method, then you must understand that volume is the key. You must submit a few articles a day for at least a few months to start seeing results. After a few months, with a few hundred articles, you will receive dozens of qualified leads every day.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!