Friday, September 12, 2008 

Building Web Traffic is Continuous Task

The Internet is a very competitive arena. It's easy to see one of the reasons why. At a click of a button, any web surfer can move from one business website to the next. The real world restrictions of distance and accessibility are barely applicable. For a site to succeed, it needs to respond very quickly to shifts in the environment. In this environment, its clear that website age is not enough to build or sustain traffic. That right, setting up your website and then sitting back and expecting it to grow or get anywhere by itself is unlikely to happen. Websites need continuous tending and in this article we'll view some of the reasons why.

As time passes, your current competitors are adding content to their sites and promoting their services every way that they can. Their promotion results in them developing more links and repeat users. Whereas a site which remains untended does not improve over time an stagnates in a very real sense. Additionally, more competitors, usually highly motivated, will enter your arena.

Thus, once you've completed your site, you should really develop a program for adding fresh content to the site continuously. Review your niche, read journals an bloggs in your niche, be up to date with new laws, technologies , major entrants to the market, and operating techniques employed by your competitors. In essence , you should improve and update your knowledge of the niche. This improved knowledge can then be poured out ,as fresh content ,on the site, on a regular basis.

You must also promote the site continuously. To this end consider a continuous advertising campaign . However, make sure that you're getting a return on any advertising spend. Thus you could get banners on relevant high traffic sites. Another form of promotion is continuous SEO activity. Build links, all the search engines love links, its how their spiders find your content. The more links you have in more parts of the Internet, the more likely it will be that search engine spiders will find and index your sites pages. You could write highly targeted emails to the webmasters of relevant sites introducing your site and inviting them to link to your site. If your site has the qualities they require, they might well link to your site. You could also submit your site to established web directories, this is the most straight forward way to build links to your site.

About me
I an accountant by profession, a web entrepreneur and developer at home, graduated as a Mechanical Engineer many years ago. Since graduation, I 've worked in a many areas, and now having wanted to be a writer for ages, I've found a way to get a foot in, publish my works for the world to see :)

Two of my websites are
UK web directory
International web directory

 

Internet Traffic Building - Ways to Increase the Web Traffic

So you are wondering how could you increase your internet traffic. To answer your question, my advice to you would be the use of a service like AdWords. There are many methods to build traffic, but using services like AdWords or Bidvertiser delivers amazing web traffic to any website.

Now you may ask yourself how can this service increase the internet traffic. How can you build traffic using it? First, create an account at those services; then enter your account and create a campaign for your website. That means choosing the right keywords and placing a bid on each one, creating the right ad, with the right title and description for your website. If you are interested in more details about that, Google AdWords has the right answers for you.

So now that you have an active marketing campaign with Google AdWords, everytime a person searches Google for any of your keywords, your website is displayed on the top right of the first search page. And now I shall give you the chance to guess the right amount of traffic that would bring to your website.

But in case you don't want to spend any money and still want to increase the number of visitors to your website, you should start what is called a "link building campaign". In simple terms, this means getting links pointing to your website or pages; this could be done by getting reciprocal links or by getting one way links. By doing so, you will increase the basic web traffic from the partner websites and also increase your website's PageRank. And it's good to have a high PR, because a high PageRank usually will increase the search engine website traffic.

If you would like to learn more about traffic building, check out these traffic building tips.

Increase Web Traffic

 

SEO Rabbit and Tortoise Web Design

Once upon a time there were two web designers. One was Tom Tortoise and the other was Harry Rabbit.

Harry was one of the fastest web designers the forest had ever seen. He could churn out a site in no time while Tom consistently worked late into the night trying to get his work done.

One day Harry met Tom at the local Spareducks for coffee.

I bet I can finish the Stork Appreciation site before you can finish the Stop and Smell the Roses site, Harry said with a slightly evil chuckle.

Well, I dont know, Tom said slowly.

Ah, thats what I thought. Youre a chicken, Harry replied.

OK the first one to reach the top ten with their respective keywords will be the winner, Tom said.

Harry readily agreed and slurped down his Espresso con Panna. Like a shot Harry was off to work on his newest website creation. Tom took his time and finished his Espresso Lungo with just a hint of caramel.

The next morning Tom arrived at work to continue designing his website when Harry called and said, Silly tortoise, you should never try to outdo a rabbit. I worked late last night and the website is done. I sent you a link. Check your email.

Tom listened to the rabbit cackle as he hung up the phone.

Tom took his time making sure every page, Meta title, photograph and article was SEO friendly. He made sure he submitted information to the main Internet directories and he quietly watched as his finished website rose in the search engine rankings.

Then came the morning when the site was ranked in the top ten. Thats when he called Harry, Did you notice I won the contest?

What contest? the rabbit bellowed.

Tom explained and the rabbit was fit to be tied.

Its like my dad always said, Harry, Slow and steady, wins the race, Tom replied.

The moral of this fractured fairly tale is that simply building a website is not enough to ensure that people will visit or that search engines will take notice.

Like the childrens story, the individual that is methodical and consistent in web development and Search Engine Optimization (SEO) will likely do much better in the long run than a hastily prepared site that lacks a cohesive purpose in online marketing.

Do everything you can to optimize your website with specific keywords or phrases and watch your site visitation statistics improve.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

Start your own ebook business and Resell Ebooks with BooksWealth.

 

Role of Meta Title Tag in SEO

Do you want to secure a top ranking in search engine result pages (SERP)?

I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.

Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.

In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.

What is the significance of Meta Title Tag

Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.

This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.

Should the Company name appear in Title Tag

Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so.

Suppose, your company is "Larry Tours and Travels" in San Francisco. Instead of writing "Welcome to the home of Larry Tours and Travels" in the title tag it would be better to write something like "tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.

Few tips for writing good Title tags.

Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.

Either don't include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.

Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.

Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.

I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.

So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site's contents are more relevant than that of your competitor's.

Prashant K Shukla is a successful webmaster and author. Visit his website http://www.mysmartseo.com to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website. Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyper link to http://www.mysmartseo.com

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