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If you have been using article marketing but can't seem to achieve your projected numbers or can't seem to attract enough attention online, I'd say you need to energize your marketing strategies. Here's how:

1. If your clickthrough rate is not that impressive, it sends a strong signal that there is something wrong with your titles. They are not effective in grabbing online users' attention that is why your articles remain unread. This can easily be remedied by editing and improving your titles to make them more interesting, intriguing, and truly compelling. Start by using powerful words on your headlines that are proven to evoke action and communicate the benefits that your readers can get from your content upfront.

2. If your clickthrough rate is skyrocketing but you can't seem to convert readers to potential clients, it only means one thing; you have great, well-written titles but your content is not that impressive. That is why people open your articles but close them even before they reach your resource box. To easily convince online users to check on your website, you need to offer them useful and valuable information on your articles. You need to let them know that you are an expert on your chosen niche and you possess the type of information that they need. Thus, strive to make your content well-written, informative, useful, and valuable to the lives of your readers. By doing this, you will surely be able to increase your clickthrough rate by tenfold.

3. The quantity of your articles is a crucial element in article marketing. Even if you are able to produce compelling articles but if they are just few, you will still not be able to generate enough attention online. To boost the number of your inbound links (that can help you pull up your search engine ranking) and to strengthen your online presence, strive to multiply the number of your articles. If you have the money to spare, you can hire a ghostwriter who can offer you with great copies for reasonable prices. If you are on a tight budget, you can do the legwork and just extend your writing hours so you can produce more copies.

4. Monitor your performance. Make it a habit to check the performance of your articles by knowing how many times they were opened and read. Identify the copies that are not performing well so you can improve on them and make them more enticing to the eyes of online users.

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If you are just like any new webmaster who is looking for a single marketing tool that is cost-effective and efficient in driving quality traffic to your website, you should seriously think about getting into article marketing. It is the process of writing articles about your chosen niche and submitting them to article submission sites to obtain quality inbound links for your website. As you know, more inbound links will make your website more useful to the eyes of search engines that can result to increased traffic and higher page ranking.

1. Register on major publishing sites. In the process of doing so, don't skip the part where you have to learn their terms of service and rules for posting. These can help you write articles that conform to the rules set by these publishing sites so they will be accepted the first time you submit them.

2. Hone your writing skills. Before you sink your teeth into article marketing, make sure that you have the ability to produce quality articles that can effectively communicate your expertise on your chosen field. Continuously improve your writing skills through constant practice and reading ebooks or articles on such topic.

3. Consider your target market. Keep you potential readers in mind when writing your articles. Make sure that all the information you present are what they are really looking for. Adjust your writing style and your choice of words and stick with the ones that match the level of comprehension of your readers.

4. Learn how to write powerful resource box. This is the most powerful tool that you can use to convert readers to potential clients. Your resource box should be compelling, enticing, and attention-grabbing. It would help if you can offer incentives or freebies to better enhance the chances of your website being visited.

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Article marketing is the most effective marketing tool in the internet today - I am sure you have heard of that a million times. But what they usually don't say is that, it can only be effective if you care to do it right. You need to consider several elements to make sure that you satisfy your readers and the search engines while effectively promoting your products through your content.

1. To increase the chances of your articles being picked up and republished, make sure that they are well-written, content-rich, timely, informative, and factual. They must also be useful and offer solutions to the pressing issues of your target market. If you can consistently produce these kinds of articles, you can be assured that you will drive quality traffic to your site and establish your expertise online in no time.

2. To increase your conversion rate, strive to create compelling resource box. Remember, it must be short but catchy. Use powerful words that can potentially entice online users to check on your website. It would help if you can offer incentives like free ebooks or articles to people who click on your website's URL.

3. Write more. To strengthen your online presence and further communicate your expertise, you need to create more articles on a regular basis. This can lead to numerous inbound links that will help drive more traffic to your website and improve your page ranking.

4. Plan ahead. There are a lot of smaller tasks associated with article marketing which include: article writing, article submission, keyword and topic research, and tracking of your performance online. To make sure that you will be able to do all these tasks, I suggest that you establish a workable schedule and stick to it.

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There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When you've built your web site and you want to promote it, back links, meaning one-way links to your site from other sites, are an effective tool. If you are running on a tight budget (like zero), you need ways to get these links without being obliged to spend a fortune.

Getting listed in the search engines is a first priority. When people want information or solutions, they turn to the search engines for help. They look for information by typing in a particular word or phrase ("keyword"). If the search engine has already identified your site as having relevant content for this keyword, then your site will show up in the listings and people will be able to click on the link to go to your site.

So far, so good. How do you get the search engine to notice your site? One possibility, but not the best, is to directly submit your site using the page on the search engine site itself. It's not the best because it can take a long time and also search engines are more geared to including sites where someone else on the Net had already given their approval. That approval comes in the form of a link from that person's site. So really, that it what you need to work on, rather than submitting directly and hoping for the best.

OK, how do you get someone else to approve your site, so that the search engines take notice? First of all, find sites that the search engines already like. Stay with me on this! You'll see that it's really quite simple. There's a hint of the chicken and the egg here, but in any case, it turns out that search engines have already listed enormous numbers of sites that they consider "valid".

Directories on the Net are a case in point. Many of them have good rankings in the search engines and will accept a submission from your site if they consider it to be good content for inclusion. Check to see if a condition of inclusion is to have a link on your site pointing back to them. If this is the case, you lose the value of the link that is pointing to your site. This is because search engines decided recently that this kind of "reciprocal" linking really did not indicate the relative values of the sites concerned, so they chose to ignore this kind of link.

Building on this, you can also submit other content apart from your website and its separate pages. Article marketing is built on this concept. You write short articles (500 words) using a keyword in each article that corresponds to the theme of your site. If your site is about horses for example, you could write a series of articles on themes like horse health, horse racing, pony trekking and so on.

You then submit your articles to article sites on the Net. These article sites are in effect directories just dealing with articles of this type but for all the different subjects that you can imagine. When you submit, make sure that you include a link back to your site, for each article. Upon acceptance of your article in the article site, two positive effects should occur. People reading articles directly on the site will be incited to visit your site. Editors of newsletters and ezines who may republish your article (with its link) and search engines that pick up your article (with its link) then multiply the exposure that you can get.

Forums and blogs are yet other ways of increasing the exposure of your link. The common theme running through all of this, whether it's your initial web pages or the articles that you write or the comments that you leave on blogs and forums, is the quality of your content. It's not advertising. If you want to advertise there are other solutions but you have to pay. For the solutions that we are discussing here, you have to contribute good information first, gain people's interest and trust and then suggest that they come to your site to get further info. Remember this and you will build the relationship that will get people to click on your link and come to your site.

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To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Most people are astonished at the cost of using search engine optimization companies. These companies often charge thousands of dollars just to manage your search engine campaigns. The truth is, it doesn't require rocket science to catapult your website up the rankings.

There are two main things you should know about SEO - onsite optimization and offsite optimization. Onsite optimization refers to customizing your site so that it is more search engine friendly. Offsite optimization refers to the building of backlinks (incoming links) to your website.

Many experts regard offsite optimization as being a more important factor to getting super high rankings. A site which doesn't 'tick all the boxes' but has sufficient quality incoming links will rank very well on Google or Yahoo.

So really you should concentrate your energy on building backlinks to your website. Quantity and quality are the key here. You'd want as many links from as many relevant websites as possible. If the site that is linking to yours is not relevant, then the 'linking power' of the incoming link will not be as strong as from a website that covers a topic similar to yours. Search engines like Google or Yahoo want to provide relevant content to their users, and that is why this is the case.

Some ways to boost your number of backlinks include posting in forums, using social bookmarking sites to create incoming links, creating blogs (which are viewed as authority sites) and writing articles. Those are some highly effective ways to get a stream of juicy backlinks.

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There is lots of material online that talks about the pros of niche marketing and also on how to find a profitable niche online. Hunting down small online niches could prove to be profitable especially to small businesses. While this is true, many still overlook the need to expand their search to uncover new unexplored market niches.

Anyone who has done some form of niche marketing would immediately know that keyword research is crucial for any success. Overture, GoodKeywords and WordTracker are some useful free tools people often use. Some have tried using Google to search and verify the amount of keyword competition for targeted keywords. Many have the impression that once this is done and the niche found, they can quickly build their site around them and income will start pouring in.

Sad to say, that is not the end of your work. To really break into profitable niches, you have to research deeper. Fortunately, there are tools to assist you. If you have never come across or have the slightest inkling about using them, you are missing out big time on potential gold niches. Here is a list of 3 ways to expand your search:

1. Make sure of online auctions like eBay to get an idea of the hot sellers. You would also discover popular categories and from observations gather what are the possible sub-niches you could get into. From the bid prices, volume of sales and other market data from eBay, you would be able to study the market and find hot sellers. Do not miss out the auctions when you do niche marketing.

2. Other websites such as social networking sites like Groups Google and Meet Up are fantastic places also to find out what are your prospects' interests. Even in forums, read what people are writing about and see what the categories that get the most attention are. This can really reveal a lot about niches you may have missed out previously.

3. Once you have a rough idea of a probable general niche, you would need to narrow your search. Read online news on the subject and see what are the news that get the most views. Go through websites on the subject such as article directories like EzineArticles to get an idea of what topic is getting the most reads.

As a rule of thumb, as long as a website enjoys high traffic and discusses a wide range of topics are excellent places where you can use as a powerful niche marketing resource. Other than traditional keyword research tools, exercise some creativity and be adventurous in looking around for more market research grounds. Coming up with new methods of researching can take you to new undiscovered niches that other niche marketing experts may have overlooked.

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If you are selling a product or a service online, article marketing can be one of the easiest and most cost effective ways to send traffic to your website. As well as driving people directly to your site, you will also use article marketing to boost your link popularity - a critical factor in search engine rankings.

The first step in mastering article marketing is writing good content. Even if you don't have experience writing articles, this is a skill you can develop over time. At the start, keep it as simple as possible and use short sentences. Try to be helpful and give advice in your article without overloading it with keywords.

Also, make sure you write an excellent headline. The more attention you can grab with your headline, the more times the article will be published. I've read that top copywriters spend more time developing a headline or title than actually writing the article itself.

Secondly, spend some time writing a good resource box that will encourage readers to click on the link to your website. Once readers navigate to your page, you can offer them your products or you can offer them something for free so long as they submit their email address.

Either way, you are onto a winner. You will either sell products or begin to develop a list of potential buyers who you can contact with news, helpful tips, and special offers.

Once you have written your article and resource box, you need to think about distributing your articles.

Article directories are probably the easiest way to get your work out in the public domain. There are hundreds of article directories out there, some general and some that publish articles on niche areas. Find the ones that you think will get your articles the most exposure. I like to make sure I submit to article directories with at least a PageRank of 3.

Submitting to article directories can be a time-consuming exercise. There are software packages that can make automatic submissions, but many directories have measures in place to block automatic submissions. Alternatively you could use an article submission service, but these can be expensive. It is probably best to choose a few directories that suit you and make the submissions yourself. Do a search for "article submission software" to find the lastest article submission software products.

You can also try contacting editors of e-zines in your field and ask them to consider accepting some of your work. Send a sample of your work.

As you submit more and more articles you should become more well known and you will build up trust among website publishers. Be patient, and your article marketing efforts will pay off...I guarantee it!

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