Article Marketing - Common & Hilarious Resource Box Mistakes Made in Your Articles
In your article the resource box is where you get to invite the reader back to you web site or blog for more information. Blow this and you have wasted your time. Get this right and you have got it made!
Common & funny mistakes
I have seen resource boxes that were as long or even longer than the article! Imagine that. Somebody figured that telling you all about them and all their many accomplishments was more interesting than the article.
Now that sounds silly and ridiculous for anybody to do, but they do it! Most folks start their resource box with, "Sally Sue graduated from 27 difficult universities, has written 100 great books, and her whole family thinks she's great."
Who cares? Remember, the resource box is not about you. It's about the reader.
What you do when you start off your resource box that way is you communicate to the reader - "Attention Reader: The article is now over. You can go away now."
So they don't read your resource box, don't click on your links, and you don't get a visitor, you don't get a prospect, you don't get a subscriber, you don't get a customer or client.
Now one of the funniest mistakes I've ever seen, and I actually read someone advocating this mistake.They were having a discussion one day about where and how and when to put your name in the resource box. One person, who really does know better I think, was advocating not only putting your name first, but putting your name in bold letters because - and this is a quote - they had seen articles where they could not tell where the article ended and the resource box began.
Well, duh! This, ladies and gentlemen, is the whole point. I hope that the articles that this person was referring to were either articles by my students or my articles, because that's what I teach. The whole point is for them to flow right from the article into the resource box.
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From Jeff Herring - The Article Guy & GreatArticleMarketingNetwork.com
