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Friday, May 16, 2008 

Article Marketing - The Hidden Secret To Building Responsive Opt in Lists

Building a responsive email list can be very challenging. I remember when I first started in internet marketing I was able to build a list, but really struggled to monetize it. I think that this is a common problem for many people that start out marketing on the internet.

As the famous sales trainer Jeoffrey Gitomer once said that people only buy from people that they like, know and trust. Getting a subscriber to subscribe to your newsletter is only half the battle won. For them to buy from you need to demonstrate that you are an expert in your niche market and also get them to trust you.

This is where article marketing has a very big advantage over the other methods of internet marketing. Leads generated from this source are usually up to ten times more responsive than leads from other sources. The main reason for this is probably that the person reading your article would have read many of them. They only would have subscribed to your list because they like, know and trust you. Leads from other sources like email newsletters, PPC, banner advertising and search engine optimization will have a much lower rate of conversion because you need to first build trust with your subscribers.

Let us look at the process of how you would build a responsive list from article marketing. In your bio you will have a link to your website. When someone clicks on the link in your bio you will send them to a squeeze page. The squeeze page will capture your visitor's name and email address.

You can also send your new subscriber a seven day email course of value. This will significantly increase the responsiveness as you will build more trust and credibility doing this before selling to your prospect.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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