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For example do not go for the keyword phrase "home based business" when you start your search engine optimisation website marketing campaign because you will not get first page ranking on the Google search engine as it is a very popular category. It would take at least six months of consistent SEO work to get top ranking on Google for that category.

Two. In order to know what keywords to choose and to remain focussed with those keywords and keyword phrases throughout your website marketing campaign, you need to know, in detail, exactly what your program, opportunity, service, products are about. This is what you are promoting through your website and you need to know all the details at all times and you need to stay up to date with all the latest developments in your program.

Many people do not know what their program is about. This is internet marketing and search engine optimisation suicide. Do your research thoroughly before and after you join a program and stay up to date with all related changes. Three. Once you have decided on the keywords and keywords phrases to use, conduct a thorough research of the words and phrases you have chosen. Here is a 'Rule Of Thumb" for keyword research in an SEO marketing campaign.

Do not get too tied up with your keyword research. You can actually lose focus and not do the work because you can become confused. Pick some relevant keywords and do the work to start the search engine optimisation process. This is not a complicated process and it is much easier than you think to get a first page ranking on the Google search engine. SEO requires consistency and effort and unfortunately many people just do not have the determination, perseverance and discipline to do that.

Clyde Thorburn
Search Engine Optimisation Services Specialist
Johannesburg South Africa
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn