Top Ten Ways to Format and Leverage Your Article's Marketing Success - Part 2 - Updated
You want your business to be noticed by thousands daily. Online ezine publishers and webmasters are constantly looking for new, original content. They want and need your articles. Article marketing is a promotion marriage made in heaven.
Most writers like yourself want a roadmap on how to write the most articles in the least amount of time. Use these 10 way to leverage your articles to reach the millions Online who want them.
What Format Suits You?
6. Write an article about mistakes and problems business people have and their solutions.
This kind of article is a favorite of Online readers because they want to avoid costly mistakes. They want answers to their problems. Here's a few samples: "Five Book Back Cover Mistakes and How to Solve Them," "The Two Biggest Web Site Mistakes and Their Solutions," and "The Seven Mistakes Writers Make and What to do About Them."
Always give solutions in your article.
7. Take an excerpt from your fiction, poetry, or other book.
Not all people want to write articles. If you are a fiction writer, set up a dramatic incident from your story, then put "Excerpted from "Title of your Book." in your resource box. Or, take a page or two that shows your hero in action or in conflict. Conflicts include with others, with self, with nature, with technology or with fate. People love conflict, which leads to action.
Remember the who, what, where, when, why, and how of your story. Create any one of these into a short piece. Be sure to add an introduction to hook your audience.
One client wrote a memoir on growing up during the Great Depression. She wrote a short article on the New Deal by Roosevelt to attract people to her book, because history lovers would read it.
8. Write a list to help your audience succeed in meeting a challenge.
Think titles such as, "The Five Must Packs for the Tropics." "Seven Kinds of Massage--Which is Best For You?" Try odd numbers up to nine. Online readers will enjoy a list of the top ten...."
9. Rewrite your article to a different audience.
The best way to angle your article is to keep one original file and copy and paste it into a new file geared toward the new audience. Now you have copy already up, making it easier to add to and change some words than start from scratch. Your Online audience of small business people can be narrowed to service businesses, product businesses, professional coaches, authors, consultants, health professionals, then different ages. Think outside the box and win new fans from new audiences.These articles work well to pull all of your audiences to your site.
10. Write a mini sales letter article.
This kind of article illustrates why your audience should consider this or that to benefit him or her in life. What Procrastination Costs You." Your answers will be the benefits your reader will pay attention to and come running to your site for more..
Start your article with a hook. State a shocking statistic. Ask a question that reflects your audience's challenge that they need help on. Follow with more on the background of their need or situation. Then deliver several solutions. You now have an article that your audience will pay attention to and click to your free offers in your signature file.
You have ideas for your article format. Now choose an outstanding title and include the largest benefit to solving a challenge in the title. No matter who your article is aimed at, it is well on its way to being a top Online and offline promotion method for your business.
Internet Marketing Coach Judy Cullins helps non-techies get big web traffic, expand your business clients, and sell your products. Check out her AdvancedArticleMarketing 3-Book Special with free reports at http://www.advancedarticlemarketing.com - Judycullins@cox.net
