Viral marketing is a methods of list building
When you've built your web site and you want to promote it, back links, meaning one-way links to your site from other sites, are an effective tool. If you are running on a tight budget (like zero), you need ways to get these links without being obliged to spend a fortune.
Getting listed in the search engines is a first priority. When people want information or solutions, they turn to the search engines for help. They look for information by typing in a particular word or phrase ("keyword"). If the search engine has already identified your site as having relevant content for this keyword, then your site will show up in the listings and people will be able to click on the link to go to your site.
So far, so good. How do you get the search engine to notice your site? One possibility, but not the best, is to directly submit your site using the page on the search engine site itself. It's not the best because it can take a long time and also search engines are more geared to including sites where someone else on the Net had already given their approval. That approval comes in the form of a link from that person's site. So really, that it what you need to work on, rather than submitting directly and hoping for the best.
OK, how do you get someone else to approve your site, so that the search engines take notice? First of all, find sites that the search engines already like. Stay with me on this! You'll see that it's really quite simple. There's a hint of the chicken and the egg here, but in any case, it turns out that search engines have already listed enormous numbers of sites that they consider "valid".
Directories on the Net are a case in point. Many of them have good rankings in the search engines and will accept a submission from your site if they consider it to be good content for inclusion. Check to see if a condition of inclusion is to have a link on your site pointing back to them. If this is the case, you lose the value of the link that is pointing to your site. This is because search engines decided recently that this kind of "reciprocal" linking really did not indicate the relative values of the sites concerned, so they chose to ignore this kind of link.
Building on this, you can also submit other content apart from your website and its separate pages. Article marketing is built on this concept. You write short articles (500 words) using a keyword in each article that corresponds to the theme of your site. If your site is about horses for example, you could write a series of articles on themes like horse health, horse racing, pony trekking and so on.
You then submit your articles to article sites on the Net. These article sites are in effect directories just dealing with articles of this type but for all the different subjects that you can imagine. When you submit, make sure that you include a link back to your site, for each article. Upon acceptance of your article in the article site, two positive effects should occur. People reading articles directly on the site will be incited to visit your site. Editors of newsletters and ezines who may republish your article (with its link) and search engines that pick up your article (with its link) then multiply the exposure that you can get.
Forums and blogs are yet other ways of increasing the exposure of your link. The common theme running through all of this, whether it's your initial web pages or the articles that you write or the comments that you leave on blogs and forums, is the quality of your content. It's not advertising. If you want to advertise there are other solutions but you have to pay. For the solutions that we are discussing here, you have to contribute good information first, gain people's interest and trust and then suggest that they come to your site to get further info. Remember this and you will build the relationship that will get people to click on your link and come to your site.
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