Viral marketing is a methods of list building
One way of marketing your business is by writing articles. These articles are short, as few as 250 words, and are written in a specific way so as to drive traffic back to the companys website or blog. The articles are published on the internet by online article directories and then distributed all around the world for months, or even years, to come. Other websites and online newsletters, also called ezines, are able to republish your articles and use them as content for their purposes. When they do this the agreement is that your article will be left intact. Therefore, your contact information at the end of the article will remain and anyone reading your article in the future will be able to follow your link back to your website.
The article directories are constantly searching for new articles. They will publish what you write as long as it is written with correct grammar and sentence structure. Some article directories specialize in articles on a certain topic, while others are looking for articles written on any subject. If a directory turns down or rejects your article they will send you an email explaining what they did not accept in your writing and you will then have a chance to change your article and resubmit it to that directory or a different one. You may also submit the exact same article to many directories to further your exposure on the internet.
Your article should contain your keywords so that someone searching for those words in a search engine such as Yahoo! Or Google may locate it more easily. You will be amazed when you see how your article is used and how far around the globe it travels it a very short period of time.
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