Making Money with Your Blog!
Very often in professional services, many business leaders are selling only their time which is the probably the most expensive investment your clients could be asked to make to hire you.
An alternative model is to create your marketing or sales funnel. Visualise a funnel with a wide opening at the top and getting narrower towards the bottom.
The idea of the marketing funnel is that your goal is to generate as many leads as you can for your practice, ideally using no cost solutions.
At the bottom of the funnel are your most expensive services and at different stages in the funnel are solutions at different price points.
Your goal in your marketing funnel is to have products, services and programmes at varying price points so that you have different solutions to offer people who would like to work for you but are not ready or can not afford to invest in your high end services.
This way you create new streams of revenue in your practice and make sure you are not leaving money on the table.
As an example here are some of the offerings in my marketing funnel:
1. AT THE TOP OF THE MARKETING FUNNEL I provide nocost podcasts, teleseminars, articles and weekly ezine so I am able to reach a wide community of people who can then experience my philosophy and approach to branding and business development with no commitment on their part to investing in anything other than their time.
2. AT THE MIDDLE OF THE MARKETING FUNNEL is where potential clients start a financial investment in purchasing services and products. These investments may range from as little as US$20 to US$400, for example live events, joining my membership community and investing in my home study programmes.
3. AT THE BOTTOM OF THE MARKETING FUNNEL is where clients choose to invest at a significantly higher level for example working one on one, consulting and speaking projects.
CREATING YOUR MARKETING FUNNEL
1. Why not draw out a funnel for your business and consider what products, services and solutions you could provide that your clients and potential clients not only need, want but will invest in.
2. Consider how you could automate your lead generation and marketing so that you can both easily and cost effectively access more prospects and then over time turn those prospects into more clients.
Do you want to learn more about this business development strategy? Then join me each week for my no-cost branding and business development teleseminars.
Register today at: http://www.bizgrowthlive.com
Want to get started immediately? Then visit http://www.bizgrowthnews.com for immediate access to free resources, articles and audio tutorials and bring your brand to life today!
Copyright 2007 Krishna De. All Rights Reserved Worldwide.
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About the author: Krishna De is considered to be one of Europes leading branding, business blogging, corporate podcasting marketing and media experts. You will find Krishna building her brand online at http://www.krishnade.com where you can also access her content rich branding and business development ezine, Biz Growth Express, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.
