Why Should Authors Write Articles for Article Directories?
Niche marketing is the current catch phrase for audience building. Why do you want to submit articles to article directories about your niche (your book)? The simple answer is to create back links to your book sales sites or to your author promotion page.
Article writing is a great way to promote your site and your book in a most cost effective way. Sharing your knowledge and your expertise makes you recognized and trusted by new and ever growing audiences. If readers are impressed with what you have to say they will follow your back links to your site and join your community. Information based marketing does generate traffic and prospective clients to your site.
Not only does article writing increase your audience it also pushes you up in search engine rankings. Through careful research and consideration you can find directories that are appropriate for your writing and that mesh well with your needs. Avoid the "get rich quick" sites and the one that do not require author registration or provide no readership/viewing metrics.
If the content of your articles are keyword rich you will generate more search engine "attention". There is a fine balance to be maintained between keyword density and content flow. You do not want to sacrifice content integrity and communication flow for keyword saturation.
If you provide readers with pertinent, relevant information that is well written and free of grammatical errors they will stick around and continue reading. A reader's trust is built on good work and good content.
A well written article will keep your readers coming back for more. Provide them with material that they will want to read and then share with others. You want your readers to feel so good about what you are doing that they recommend your site to others. As more people begin to know you and you become a recognized author in the field you will gain their trust and their buying dollars. Article submissions are a great author marketing tool for book promotion.
Shannon Evans, senior editor and owner of My Writing Mentor, LLC maintains two blogs:
http://www.authormarketingtools.wordpress.com
http://www.mywritingmentor.wordpress.com
Shannon is a member of The Author's Village a social network of professional authors and writers currently practicing their art. To join in the conversation or to learn more visit:
http://theauthorsvillage.collectivex.com/discussion/forum/list
