SEO Rabbit and Tortoise Web Design
Once upon a time there were two web designers. One was Tom Tortoise and the other was Harry Rabbit.
Harry was one of the fastest web designers the forest had ever seen. He could churn out a site in no time while Tom consistently worked late into the night trying to get his work done.
One day Harry met Tom at the local Spareducks for coffee.
I bet I can finish the Stork Appreciation site before you can finish the Stop and Smell the Roses site, Harry said with a slightly evil chuckle.
Well, I dont know, Tom said slowly.
Ah, thats what I thought. Youre a chicken, Harry replied.
OK the first one to reach the top ten with their respective keywords will be the winner, Tom said.
Harry readily agreed and slurped down his Espresso con Panna. Like a shot Harry was off to work on his newest website creation. Tom took his time and finished his Espresso Lungo with just a hint of caramel.
The next morning Tom arrived at work to continue designing his website when Harry called and said, Silly tortoise, you should never try to outdo a rabbit. I worked late last night and the website is done. I sent you a link. Check your email.
Tom listened to the rabbit cackle as he hung up the phone.
Tom took his time making sure every page, Meta title, photograph and article was SEO friendly. He made sure he submitted information to the main Internet directories and he quietly watched as his finished website rose in the search engine rankings.
Then came the morning when the site was ranked in the top ten. Thats when he called Harry, Did you notice I won the contest?
What contest? the rabbit bellowed.
Tom explained and the rabbit was fit to be tied.
Its like my dad always said, Harry, Slow and steady, wins the race, Tom replied.
The moral of this fractured fairly tale is that simply building a website is not enough to ensure that people will visit or that search engines will take notice.
Like the childrens story, the individual that is methodical and consistent in web development and Search Engine Optimization (SEO) will likely do much better in the long run than a hastily prepared site that lacks a cohesive purpose in online marketing.
Do everything you can to optimize your website with specific keywords or phrases and watch your site visitation statistics improve.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.
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